Insights into the growth of Belgium ecommerce profiling payment methods, target audiences, marketing, social media, economy and logistics.
Belgium is home to 11.5 million people with a total GDP of US$533 billion. GDP per capita is currently US$50,102. Belgium is ranked as the 20th richest country by the World Bank GDP per capita rankings.
Digital User Insights
Total ecommerce revenue across all product categories is US$6.7 billion expected to reach US$8 billion by 2025. Fashion is currently the leading product category accounting for US$2.2 billion market share. Electronics is the second leading product category accounting for US$1.4 billion.
By 2025, Fashion will continue to lead, valued at US$2.6 billion. Electronics will remain in second place, reaching US$1.6 billion.
In 2018, Belgium ranked 3rd in the World Bank Logistics ranking, making it among the easiest countries to deliver to in the world. 98% of Belgium’s population reside in urban areas, coupled with excellent logistics mean that cross border retail is relatively easy.
Preferred Online Payments
42% of online payments are made via card, split evenly between credit and debit. PayPal, and Bank transfer are two popular alternate payment method, with ewallets gaining traction to 26% by 2025.
Where does Belgium buy from?
Internet and Device Usage
For more market insights, check out the ESW series of blogs covering a range of emerging ecommerce markets.
*Insights derived from ESW data, Statista, WorldBank, OECD and other industry sources.