Insights into the growth of France ecommerce including payment methods, target audiences, marketing, social media, economy and logistics
France is home to 67 million people with a total GDP of US$2.4 trillion. GDP per capita is currently US$38,614 and expected to reach US$45,219 by 2024. France is ranked as the 25th richest country by the World Bank GDP per capita rankings.
Digital User Insights
There are currently 46.2 million ecommerce users in France, with an additional 5 million users to be shopping online by 2025. The average user spends US$1,177 online, which will grow to US$1,403 by 2025.
In 2020, female shoppers outnumber male online shoppers at 52.1% to 47.9%. The largest ecommerce users are between the ages of 25-54 years, accounting for approximately 66% of all users.
Total ecommerce revenue across all product categories is US$54 billion, expected to reach US$72 billion by 2025. Fashion is currently the leading product category, accounting for US$17 billion market share. Toys & Hobby is second, accounting for US$10.8 billion.
By 2025, Fashion will still lead the charge, valued at US$23 billion. Electronic and Media will move into second place, accounting for US$13.2 billion.
In 2019, France was ranked 15th in the World Bank Logistics ranking, making it among the easiest countries to deliver to in the world. 80% of France’s population reside in urban areas, and international retailers can rest assured that the infrastructure and logistics are in place to deliver to rural areas.
Preferred Online Payments
Credit cards account for 57% of online payments in France, with e-wallets the next most popular at 17%.
Where does France buy from?
Internet and Device Usage
Internet penetration in France is currently at 77.7%, and should reach 84% by 2025. Smartphone penetration is 62% and is projected to grow to 81% by 2024.
In 2020, 28% of online shoppers in France shop online via desktop. 17% of shoppers make purchases via tablet, and 45% made their most recent purchase via smartphone.
*Insights derived from ESW data, Statista, WorldBank, OECD and other industry sources.