France Will Be Home To Over 51 Million Online Shoppers By 2025

france ecommerce

  Insights into the growth of France ecommerce including payment methods, target audiences, marketing, social media, economy and logistics


France is home to 67 million people with a total GDP of US$2.4 trillion. GDP per capita is currently US$38,614 and expected to reach US$45,219 by 2024. France is ranked as the 25th richest country by the World Bank GDP per capita rankings.

See insights into other exciting European markets like SpainBelgium, and Germany.

Digital User Insights

There are currently 46.2 million ecommerce users in France, with an additional 5 million users to be shopping online by 2025. The average user spends US$1,177 online, which will grow to US$1,403 by 2025.

france ecommerce

In 2020, female shoppers outnumber male online shoppers at 52.1% to 47.9%. The largest ecommerce users are between the ages of 25-54 years, accounting for approximately 66% of all users.

france ecommerce

Product Categories

Total ecommerce revenue across all product categories is US$54 billion, expected to reach US$72 billion by 2025. Fashion is currently the leading product category, accounting for US$17 billion market share. Toys & Hobby is second, accounting for US$10.8 billion.

By 2025, Fashion will still lead the charge, valued at US$23 billion. Electronic and Media will move into second place, accounting for US$13.2 billion.

france ecommerce


In 2019, France was ranked 15th in the World Bank Logistics ranking, making it among the easiest countries to deliver to in the world. 80% of France’s population reside in urban areas, and international retailers can rest assured that the infrastructure and logistics are in place to deliver to rural areas.

Preferred Online Payments

Credit cards account for 57% of online payments in France, with e-wallets the next most popular at 17%.

france ecommerce

Where does France buy from?

Germany supplies France with US$121 billion in imports. Other key import partners are Belgium-Luxembourg (US$62.3 billion), Italy (US$56.4 billion), Spain (US$48.6 billion), and China (US$43.7 billion).

france ecommerce

Internet and Device Usage

Internet penetration in France is currently at 77.7%, and should reach 84% by 2025. Smartphone penetration is 62% and is projected to grow to 81% by 2024.

In 2020, 28% of online shoppers in France shop online via desktop. 17% of shoppers make purchases via tablet, and 45% made their most recent purchase via smartphone.

france ecommerce


Digital marketing spend in France grown to the highest advertising investments as of 2019 at almost US$6 billion.

france ecommerce

Social Media

France’s Social Media Penetration is 57.28% of the population, with this expected to reach 59% by 2025. Popular networks include YouTube, Facebook, Instagram and Twitter.
france ecommerce

For more market insights, check out the ESW series of blogs covering a range of emerging ecommerce markets. 

*Insights derived from ESW data, Statista, WorldBank, OECD and other industry sources.

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