Insights into the growth of Thailand ecommerce profiling payment methods, target audiences, marketing, social media, economy and logistics.
Digital User Insights
There are currently 36.6 million online shoppers in Thailand, who spend US$243.17 online annually expected to reach 43 million users and ARPU of US$283.33 by 2025.
Dividing internet usage into age groups, gives a better picture of the Thailand ecommerce market. 76% of 15-19 year olds use the internet, and 52% of 20-29 year olds, with 34% of 30-39 year olds. The older generations log on less regularly with 40-49 year olds showing 23% internet penetration, and 9% of those over 50 logging on.
Internet penetration stands at 79.3% expected to reach 83.3% by 2025. On average, Thai online users spend ten hours a day on the internet.
Total Thai ecommerce revenue across all product categories is US$8.9 billion, and is expected to grow to US$12.3 billion by 2025. Electronics & Media is currently the leading product category in Thailand, accounting for US$2.6 billion market share, followed by Toys, Hobbies and DIY, which generates US$1.7 billion in sales.
By 2025, Electronics & Media will still be the most purchased online category, with an estimated value of US$3 billion, and second favorite, Toys, Hobbies and DIY will have an expected worth of US$1.51 billion.
Preferred Online Payments
Where does Thailand buy from?
Internet and Device Usage
Marketing spend in Thailand is spread across a range of platforms. Digital/Internet advertising spend is relatively low in comparison to other networks (US$133 million). Brands spend more on traditional advertising mediums like TV and newspapers. TV accounts for the highest market spend and the only advertising spend to surpass US$1 billion.
For more market insights, check out the ESW series of blogs covering a range of emerging ecommerce markets.
*Insights derived from ESW data, Statista, WorldBank, OECD and other industry sources.a