ESW is excited to launch a series of new product developments, focused on improving the shopper experience and streamlining retailer logistics operations.
Support for Digital Product Sales
We can now support digital product sales at checkout. This gives you the ability to diversify your offerings and tap into the growing market of digital commerce.
Omnichannel Delivery and Returns: Pick-Up, Drop-Off
Enhancements have been made to our pick-up, drop-off (PUDO) service. Shoppers can now perform an address search for PUDO locations, streamlining their experience and offering greater flexibility. We also expanded our coverage through a partnership with DPD so when the order originates from the Netherlands, PUDO services are available in Denmark, the Czech Republic, Poland, the Netherlands and Sweden. This upgrade is part of our ongoing investment in our omnichannel services, demonstrating our commitment to providing brands with the tools they need to deliver a superior consumer experience.
Omnichannel Returns: Return to Store
Return to store allows shoppers to easily return items to a brand’s physical stores. This feature makes the return process more convenient and efficient for shoppers, while reducing the workload for brand’s operations team. Shoppers can create a return in the branded portal and can choose to drop returns at a nearby store. This eco-friendly option consolidates returns at a single location, reducing carrier carbon emissions. Additionally, brands can gather customer feedback and engage directly with customers to understand the reason for the return and use this information to improve products or services.
Gift Card Redemption
Brands that accept gift cards online see increased conversions, customer retention and incremental revenue. Now, brands that use Givex as their vendor can enable a gift card payment method on the ESW checkout. Allowing gift card payments gives shoppers an even more flexible and seamless experience.
Popular Logistics and Payment Method: Cash on Delivery
This payment option is useful for some shoppers as it allows them to inspect the order before making payment. Depending on the carrier, three types of payment methods are available: mobile payments using the carrier’s mobile POS system, cash or cheques.
Shopback Direct Integration
ESW has partnered with Shopback, the leading cashback platform in Southeast Asia, to offer our clients a new payment method that rewards their customers with cash back on every purchase. The Shopback payment method is now available to all ESW clients in Singapore and Malaysia.
ESW Analytics: Unlocking Insights for Your Business
ESW analytics includes pre-built dashboards that provide data visualisation, making it easy to understand and analyse user behaviour, including conversion, segmentation and operations. In this release, the recency, frequency and monetary value (RFM) segmentation analysis has been upgraded. Clients can see the quarter-over-quarter performance of customer segments so they can maximise their marketing ROI and optimise resource allocation. As a result, shoppers get a more personalised experience which increases loyalty and conversion rates.
The dashboards include:
- Checkout Conversion Dashboard: Get access to detailed information on the entire checkout process, from the checkout funnel to payment.
- Advanced Segmentation Dashboard: Run marketing campaigns based on customer RFM analysis and segmentation. Maximise marketing ROI by ensuring higher rates of response which optimises resource allocation to increase loyalty and customer lifetime value through personalised engagement.
- Payments Performance Dashboard: Get essential data for assessing financial health and efficiency. This dashboard includes key metrics such as payment attempts and successful orders, performance ratios, historical performance, payment type insights and device analysis.
ESW Service Portal: Guided Onboarding Wizard
New clients can now begin their international DTC journey with our guided onboarding wizard which helps them navigate every click and decision. The wizard includes self-service country setup and importation of brand elements, including logos, fonts and colours, to customise checkout screens. Clients can upload their product catalogues for duty and tax calculation and cross-border compliance along with the distribution centre details.
Customer Service Portal: Improved Look and Feel
We have updated our customer service portal (CSP), which now allows brands to log in using single sign-on (SSO) for additional security. This significant upgrade not only enriches the user experience but also reinforces our security measures, ensuring a seamless and secure interaction with our platform. Clients will also notice visual updates to the portal branding that align with the overall look and feel of other ESW client experiences.
We are excited about this release and confident that these new developments will enhance the shopping experience brands provide to their customers. Want to learn more? Reach out now and schedule a meeting with your account manager for additional details or contact us at growmybrand@esw.com.
Stay tuned for more updates and exciting developments from our team!
