ESW surveyed over 14,000 global consumers, from 14 countries,  about their beauty purchasing habits.

The results reveal what motivates them to buy online, what they expect from their ecommerce experience, and how they’re engaging with their favourite brands.

Here’s a look at some key points from the report:

• About 90% of both Millennials and Gen Z report having made a cosmetics purchase online
• 26% of beauty shoppers appreciate the greater variety of products that can be found in international markets
• Social media, especially YouTube, is the #1 place for
  shoppers to discover new beauty products

Submit the form to download the full report today.