Twice a year, ESW surveys over 14,000 shoppers from 14 countries. The results reveal what motivates consumers to buy online – both in-country and cross-border, what shoppers expect from their ecommerce experience, and how they’re engaging with their favorite brands.

With insights into every key shopper demographic, brands and retailers are armed with the data to optimize their existing ecommerce business to meet the ever-changing demands of their customers and successfully diversify their revenue across multiple global markets.