GLOBAL
 VOICES

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SAVE MY SEAT

Discover who is shopping, and why they are motivated to shop internationally 

Learn what they are buying and the channels they are using

Understand shopper expectations when shopping internationally, and what turns them off international purchases

Learn what channels shoppers use to find brands and products in different countries

Explore what the themes for 2022 will be

And much more!

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The behaviors and attitudes driving global online shopping 

Have you ever wondered how some brands can be so successful in diversifying their revenue across multiple global markets? 

How they are able to reach the right consumers, offer the right experience and keep shoppers coming back for more? 

In the latest edition of ESW’s Global Voices survey, 14,000 shoppers in 14 markets have given their insights into what they expect when shopping across borders.


With such a short timeframe we were unsure if we could even accomplish what we set out to, but ESW were able to address the many concerns of such a major project and developed a plan that answered all our cross-border needs.

Zoe Donovan, Digital Director at LK Bennett


With such a short timeframe we were unsure if we could even accomplish what we set out to, but ESW were able to address the many concerns of such a major project and developed a plan that answered all our cross-border needs.

Zoe Donovan, Digital Director at LK Bennett

Download the report now!

Download the report now!

According to ESW’s recent survey of almost 15,000 shoppers, the number of consumers buying beauty products from outside their own country is increasing across all age groups. For beauty brands looking to capture this opportunity, expanding into new markets means navigating restrictions and overcoming logistical hurdles all while maintaining a seamless customer experience. 

According to ESW’s recent survey of almost 15,000 shoppers, the number of consumers buying beauty products from outside their own country is increasing across all age groups. For beauty brands looking to capture this opportunity, expanding into new markets means navigating restrictions and overcoming logistical hurdles all while maintaining a seamless customer experience. 

2022