For brands looking to grow their footprint in new markets, a localized marketing strategy is critical to generating demand. In the latest edition of ESW’s Global Voices survey, 14,000 shoppers in 14 markets gave their insights into what they expect when shopping across borders. Scott Lindsay, ESW’s VP Marketing EMEA, presents the survey’s key global findings over the course of this Office Hours webinar.
Watch this 30-minute video to learn:
- What motivates different cohorts of consumers to shop internationally
- Key shopper concerns that prevent international purchases
- The channels used to find brands and products in different countries
- Shopper habits brands and retailers can’t afford to ignore – today and in the future