ESW Office Hours: Localized Marketing Fundamentals

ESW Office Hours localization marketing fundamentals

For brands looking to grow their footprint in new markets, a localized marketing strategy is critical to generating demand. Retailers must know and cater to specific regional nuances including local holidays, traditions and taboos to build lasting customer relationships. In the first Office Hours of 2022, Aoife Ni Mheachair, ESW Product Trainer, discusses best practices for implementing a localized go-to-market strategy.

Watch this 30-minute video to learn:

  • Why localization matters to your marketing strategy
  • How using localized marketing techniques will generate demand in new markets
  • What best practice localized marketing looks like
  • The impact localized marketing has on web-traffic, conversion rates and revenue through real-life examples