In our latest webinar, industry specialist Sean Coxall of 707 International (ex Li&Fung, Marks & Spencer) joins ESW’s Natashia Redfern as they explore the key characteristics of the ‘Demand Chain’, and learn how to apply it to build a leaner, more customer-centric strategy that gives customers what they want.
Watch this webinar with ecommerce experts to learn special insights on:
- Why the traditional buying process is not working anymore
- The new way of thinking that is driving success for digitally native brands
- How they turn likes, shares and engagement into profitable product lines
- How the ‘Demand Chain’ leads to:
- No Overstocked Inventory
- No Markdowns
- No Sales
- Examples of legacy brands that have pivoted to embrace the digital era, re-inventing themselves on the journey
