Retailers get ready: COVID hasn’t disrupted holiday shopping plans
In today’s new socially distanced normal, global e-commerce is picking up steam as shoppers look for ways to spend with their favorite brands and retailers without setting foot in stores. This year’s peak holiday shopping season will be one like no other, with shoppers expected to start earlier and to shop online in greater numbers than ever. Brands and retailers will need to be prepared to harness this digital demand, no matter where it comes from.
In this session, James Simpson, Head of Partnerships at eShopWorld, dives into key learnings and best practices around:
• The surge in cross-border e-commerce during COVID
• Offering a frictionless, localized customer experience
• Capitalizing on different peak periods around the globe