Beauty brands selling into international markets face multiple hurdles that are specific to their industry. To prevent delays and deliver a seamless customer experience, brands and retailers must navigate these complexities across every region they sell into. CJ Towle, ESW’s Director of Product Marketing, is joined by Rachel de los Santos, Director of Client Success, to discuss DTC ecommerce best practices for beauty brands selling into global markets.
Watch this 17-minute video to learn:
- The obstacles that beauty brands face when selling across borders – at every stage of the shopper journey
- What best practices beauty brands should implement to navigate these complexities
- How omnichannel and other consumer behavior trends will outlast COVID
- ESW’s recommendations for the upcoming holiday period