B2B2C: The Most Cost-Efficient, Compliant, and Scalable Route to the US Market
The Situation
With the removal of the $800 de minimis threshold, every US import is now subject to duty. For retailers selling DTC, duties are charged on the retail price: inflating costs, squeezing margins, and forcing price hikes that erode shopper trust.
The Solution
ESW flips the equation. We import at wholesale value through our US entity as Importer of Record. Import duties and tariffs are calculated based on wholesale value, not the retail price – reducing landed costs by up to 60% while keeping the customer experience seamless.
$60 or $24?
That’s the B2B2C difference.
to 60%
Trusted by some of the world’s most loved brands
Our B2B2C model is built for global brands that need profitable, compliant growth. It protects margins, enables stable pricing, and scales with regulatory change.
Why ESW
Optimised Duty
Model
Lower landed costs at wholesale values
Faster
Clearance
Proven B2B2C routing for speed
Compliance
Coverage
Full tax, tariff, and regulation assurance
Retail-Native Localisation
Payments, pricing, tax, delivery, returns tailored to US shoppers
One Partner, One Integration
Avoid fragmented carrier and broker setups