A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. The rise of ecommerce has […]
To fully compete in today’s global ecommerce marketplace, brands with DTC channels can no longer be content to sell domestically. As competition increases and opportunities grow, it is imperative that brands enter new markets and enter them quickly. Achieving accelerated speed-to-market is difficult and costly to do in-house. But engaging the right vendor allows brands […]
As soon as a shopper has placed their order, the post-purchase customer experience begins. For many brands with DTC ecommerce channels, new customers can be hard-won, and the post-purchase process is crucial to nurturing the next purchase. Even though many brands want every customer to become a returning customer, only 17% of consumers believe brands […]
