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THE ULTIMATE GUIDE TO GLOBAL DTC ECOMMERCE FOR APPAREL BRANDS
As the world adapts to ongoing unpredictability, there is widespread consensus that many consumers will continue to shop online. Sixty-nine percent of US shoppers say that the pandemic changed their shopping behaviors, with 80% preferring to shop online.
Challenges faced by beauty brands in the global DTC landscape
As the world adapts to ongoing unpredictability, there is widespread consensus that many consumers will continue to shop online. By 2023, ecommerce is expected to account for 48% of beauty sales in the United States.
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