While ecommerce brands measure a number of key performance indicators (KPIs), perhaps none is more important than checkout completions. Every customer journey is designed to achieve maximum purchase conversion rate. Despite a brand’s best efforts, many of those journeys end in cart abandonment. But what if brands could prevent or reduce cart abandonment? The Hard-Hitting […]
For most retailers, the beginning of the year is the time for liquidating old inventory. Because when brands have too much inventory on hand, they do not have room — or the cash flow — for the hot new products shoppers actually want to buy. Moving stock at the right pace and the right price […]
Brands and merchants are constantly adapting to the ever-changing forces that shape the retail landscape. From product conceptualisation to returns, retailers and brands with DTC ecommerce channels create and implement strategies that will help ensure success and profitability. In light of recent uncertainty regarding the economic outlook for 2023, many retailers will focus on customer […]
