GLOBAL VOICES
Global and local insights to shape your international ecommerce strategy
Welcome to your hub for international ecommerce intelligence
At ESW, we combine global reach with local expertise — and our Global Voices platform reflects that. From our annual flagship report surveying 18,000+ shoppers in 18 countries, to focused deep dives into specific markets or issues, we help brands understand what their customers want — and how to deliver.
Global Voices
We conduct our annual Global Voices survey to discover and quantify what consumers want from their ecommerce experiences.
We asked shoppers from six continents how they feel about a variety of ecommerce and cross-border related topics: anticipated spending habits, how long they’re willing to wait for an order, how they prefer to pay at checkout, and much more. In this report, we provide the responses and analysis you need to grow your brand’s presence worldwide, win new customers, increase loyalty and achieve long-term revenue and profitability.
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ESW’s Global Voices Report 2025 is based on responses from 18,448 consumers across 18 countries, giving you a clear, data-backed view into how shoppers think, spend, and buy across borders this year.
Shipping and Returns: Leveraging Logistics to Unlock Global Loyalty
Giving your global shoppers an exceptional shipping and returns experience is one of the best ways to build loyalty in international markets. The data in this report shows what shoppers expect from your brand’s shipping experience.
Omnichannel Commerce: Creating Value for Your Brand and Your Customers
Omnichannel shoppers use online and off-line channels to research products, make purchases and return items. To win and delight these shoppers, your brand needs to focus on making the entire customer journey seamless and efficient. Download the report to better understand what exactly modern consumers expect from brands like yours.
The Sustainability Factor: What Shoppers Want from Your Brand
Sustainability is a concern for shoppers around the world. As consumers consider making more responsible choices, your brand has the opportunity to appeal to these shoppers by demonstrating your own environmental initiatives and record. Dive deep into the data about what shoppers expect from brands and how sustainably minded customers spend their money.
Growing International Markets
Countries in the Asia-Pacific and Latin American regions are some of the fastest growing markets in the world. As technology and logistics advance and gain larger and larger footholds in these areas, brands and retailers have massive opportunities to win and retain enthusiastic shoppers. In this Global Voices report, we focus in on what shoppers in key markets said about their expectations and what brands can do to meet them. Download the report to read what shoppers in India, South Korea, Mexico and Japan had to say.
International Expansion Overview
Growing your brand’s global footprint is a complex and resource-intensive undertaking. To make sure you set yourself up for success, read what international shoppers expect and how you can meet and exceed those expectations.
International Expansion Guide for Apparel and Luxury Brands
Thanks to increasing globalisation, apparel and luxury shoppers have more access to more brands than ever before. Before launching your brand’s presence in a new market, read what those shoppers expect when they shop online in our guide for apparel and luxury brands.
International Expansion Guide for Beauty Brands
The beauty industry is growing in markets around the world. But not all shoppers have the same expectations. Read what global consumers and brand fans expect in this expansion guide for beauty brands.
International Expansion Guide for Consumer Electronics Brands
Global shoppers want access to the latest in technology. But they have certain expectations about the shopping and post-purchase experience. In this international expansion guide for consumer electronics brands, you’ll learn about their attitudes and spending intents so you can make data-driven decisions.
Sustainable Global Growth Overview
Growing brands must consider many factors when expanding into new markets. More and more, shoppers are demanding brands adopt sustainable global growth strategies that bring products to new markets without harming the environment.
Sustainable Global Growth and Luxury Shopper Expectations
Luxury shoppers are demanding that brands demonstrate a commitment to climate responsibility. In this guide to global growth and luxury shopper expectations, you’ll learn what shopper expect and what your brand can do to meet those expectations.
Sustainable Global Growth and Beauty Shopper Expectations
Beauty shoppers want to try new products from new brands. But they want those brands to be environmentally responsible. Before taking your brand into new markets, find out about beauty shopper expectations and how you can meet those expectations from day one.
Sustainable Global Growth for Apparel Brands
Apparel shoppers are always after the latest trends and styles. They are also increasingly aware of the environmental impact of the industry. Before taking your brand into new markets, read about shopper expectations and how sustainable global growth for apparel brands can be achieved.
Sustainable Global Growth and Consumer Electronics Shopper Expectations
Electronic waste is some of the most abundant and harmful types of pollution. Yet the market for consumer electronics continues to grow. Shoppers around the world want to own the latest device but they want brands to be environmentally responsible. Read about their expectations in this guide to sustainable global growth and consumer electronics brands.
Whether you’re expanding into new markets or optimizing existing ones, this is your essential resource to understand:
- Where spending is rising — and where it’s cooling
- What motivates shoppers to buy (or abandon) online
- How delivery expectations vary by market
What drives trust at checkout - Why recommerce is becoming a must-have strategy
- How brand origin shapes consumer perception
