ESW | RETAIL ECONOMICS
Rethinking Reach: How UK Retailers Are Turning Trade Pressure into Global Advantage
Global ecommerce is being reshaped by shifting trade policies, technological disruption, and intensifying competition.
DESPITE THESE CHALLENGES, NEW OPPORTUNITIES ARE EMERGING
We conducted a survey of 200 UK non-food retail businesses involved in exports, three-quarters of which export to the US.
This work analyses the impact of US tariffs on trade flows by retail category and quantifies emerging trade opportunities by region and country – providing a detailed view of export trends, opportunities, and risks.
This report is structured into four sections:
The need to grow overseas in an uncertain world
The immediate shock of the US tariffs
Mapping the export opportunity: Beyond the US
Rewriting the global trade playbook