Italian luxury jewellery brand

A journey of global expansion

About this case study

Industry expertise

Luxury

Market

EUROPE, AMERICAS, APAC

Since the beginning of our global expansion, ESW have functioned as a partner, not just a provider, by sharing and integrating their expertise in global DTC ecommerce.

Head of Digital

The Results

17.5% year-over-year increase in orders.

Expanded into 36 markets, including Australia, the US, South Korea, UAE, and Luxembourg with tailored local solutions.

17.4% increase in checkout conversion rates (YTD Nov 2024 vs. 2023).

They launched a new brand during peak season, showcasing their Italian excellence in art glass and reinforcing the group’s leadership in luxury craftsmanship.

They won the 2023 Netcomm Award for Export & Cross-Border Excellence, recognising our client’s innovation and success in international ecommerce.

About Italian luxury jewellery brand

Our client is an Italian luxury goods company that designs, produces, and distributes high-end jewellery, watches, and luxury items. With multiple prestigious brands, the company is renowned for its craftsmanship, heritage, and innovation, contributing to its esteemed reputation in the luxury industry.

The Challenge

While our client has been immensely successful in Europe, it sought to strengthen its leadership in the luxury jewellery market by expanding into competitive international markets, including the US, Japan, and South Korea. Expanding the distribution network and providing localised, premium shopping experiences in these regions posed challenges involving translations, payments, logistics and more.

They needed a partner with expertise to manage the complexities of cross-border ecommerce, including payments, logistics and localised customer experiences, while supporting brand expansion and maximising profitability.

The Solution

ESW became the trusted cross-border expert for our client, implementing tailored ecommerce solutions across more than 36 countries, including high-performing markets such as the United States, South Korea, Cyprus, UAE and Luxembourg. The brand’s key objectives included maximising revenue, GMV and margin contribution while enhancing delivery and returns services.

ESW provided:

Localised Checkout: Multilingual checkout and payments available in over 140 currencies and various localised methods.
Efficient Delivery and Returns: Seamless logistics management to ensure premium service in line with the client’s brand standards.
Omnichannel Strategy: Connected online and in-store experiences, including ship-from-store capabilities.

This partnership allowed our client to focus on its craft while confidently expanding its international presence with the support of ESW’s expertise in cross-border commerce.