KUIU is a manufacturer of high-quality performance outdoor apparel based in the United States. Founded in 2011, KUIU’s vision is to create affordable and accessible wilderness gear and apparel of the highest quality. With a focus on thriving in harsh conditions, KUIU has seen tremendous success in the US domestic market.
After achieving strong domestic growth, KUIU wanted to leverage their success by expanding globally. Their goal was to target English-speaking consumers in key international markets to drive awareness and acquire new customers abroad. KUIU partnered with ESW to make this vision a reality.
ESW implemented tailored strategies for each new market, localising messaging, payments, currencies and promotions. Using data-driven paid advertising campaigns focused on ROI, ESW drove traffic, conversions and sales through precision targeting. Managing the end-to- end shopper experience from awareness to purchase and post-purchase, ESW unlocked substantial growth for KUIU globally.
With ESW, KUIU increased the return on their marketing investment and saw strong growth in their target markets. With these results, they are looking at expansion into additional markets.
6.5x increase on marketing ROI
Expanded to 37 countries
Strong peak growth in Germany (+38%) and the UK (+26%)
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