An Introductory Guide to Unified Commerce

The ecommerce and retail industries always seem to be in flux, and trends come and go regularly. That is not a bad thing, as recent trends like omnichannel and multichannel experiences have sought to vastly improve the customer experience. Now, say hello to the industry’s latest buzzword: unified commerce.  In this case, however, unified commerce […]

How to Reduce and Leverage User Experience Friction

User experience friction can be compared to driving. Imagine driving down the motorway and encountering speed bumps, roadblocks or traffic stops every half mile or so. Besides being annoying, these barriers can seriously impede progress and keep a driver from getting quickly from point A to B. They may even force a traveler to give […]