7 Ecommerce Shopping Features to Consider for Growth

Customers are looking for companies that make their shopping experiences seamless and emotionally engaging. Likewise, companies know that every interaction a customer has with their brand needs to be consistent and enjoyable and it is necessary to provide a good experience with excellent shopping features. Often, this leads companies to focus on consistent messaging, personalization […]

How to Perform an Ecommerce Site Audit (and Why You Should)

Brands should audit their ecommerce site regularly, but especially as the calendar approaches the profitable fourth quarter, an audit is something you cannot afford to miss. This blog post will cover what an ecommerce site audit entails, what brands should look for and how ecommerce tools can help keep a site optimised all year round. […]

What to Know About Influencer Stores

Influencer marketing is a content generation powerhouse. Brands that leverage influencers well can mobilise large, captive audiences of potential buyers who rely on their favourite Instagram, YouTube and TikTok accounts for product recommendations. More and more, influencer stores are becoming part of the marketing mix. Authenticity and brand trust are core values for younger consumers. […]

Meeting Customer Expectations: A DTC Merchant’s Guide

In the post-covid world, DTC customer expectations are rapidly evolving. What was once a competitive differentiator is now an industry standard. In other circumstances, industry standards are now completely outdated, as consumers set their sights on even greater horizons. Understanding today’s DTC customer expectations — and then meeting them — can certainly feel burdensome, but […]

How to Scale Enterprise Ecommerce: Prepare for Future Growth

When enterprise-level ecommerce business is reaching the point of expansion, it is crucial to consider how to scale processes most effectively. Improper planning and short-term thinking are detrimental to businesses looking to scale enterprise ecommerce.  The COVID-19 pandemic has changed the ecommerce landscape as we know it. And since consumer behaviour is more volatile and […]

5 Ways to Boost Average Order Value

One of the most effective ways to grow a sales channel is to boost average order value. This is why there is a big push among many ecommerce brands to upsell. But upselling does not always sit well with customers and can, in fact, drive them away. Ryan Farley, Co-Founder of LawnStarter, says trying to […]