BaaS 101: What Ecommerce Companies Need to Know About Business as a Service

Cloud infrastructure has fundamentally changed the way IT services are provided. Soon, it may change the way that key business services are offered, too. Business as a Service (BaaS) is an application of the Everything as a Service (XaaS) model. It provides services like marketing and accounting in much the same way cloud storage is […]

6 Smart Ways to Optimise Your Ecommerce Site for Mobile Users

It is no longer an option: A DTC brand must optimise its ecommerce site for mobile. And the numbers bear this out. Nearly 180 million Americans shopped during the 2021 holiday period from Thanksgiving Day through Cyber Monday, according to the National Retail Federation. Although brick-and-mortar foot traffic bounced back, digital shopping was hot once […]

What it Takes to Build an Ecommerce Team from Scratch and Key Roles You Will Need to Fill

Ecommerce is the fastest growing segment of the retail market and entrepreneurs from legacy brands to online startups are racing to capitalise on the digital gold rush. While ecommerce presents expansive growth opportunities, it requires human resources and infrastructure that differ from traditional brick-and-mortar or wholesale businesses. Managing a company’s human resources effectively, including an ecommerce team, […]

Black Friday Guide for DTC Ecommerce Brands

Black Friday has been growing year on year – to make the most of it, check out ESW’s Guide to Black Friday for ecommerce retailers.