How Nearshoring Could Ease Supply Chain Headaches
As companies continue to struggle to get goods to their customers, many are rapidly rethinking their long-held beliefs in the Just in Time supply chain model and instead considering alternative manufacturing sources. The lowest price is no longer the most important factor. Import tariffs, shipping times, and geopolitical forces are now more important than ever. […]
Ecommerce Buying Trends for 2022
The pandemic’s impact on the rise of ecommerce and the resulting shift in consumer behaviour is now well known. As people sheltered at home and businesses shut down, ecommerce became a lifeline for people to buy the items they needed. And ecommerce buying trends became more complex and nuanced. As a result, ecommerce became one […]
The High Costs of Doing Your Own Ecommerce Fulfilment
One of the keys to Amazon’s tremendous success as an ecommerce business is its ability to deliver virtually anything direct to consumers — at low cost and high efficiency. Amazon makes it look so easy, many online retailers might be tempted to take on their own ecommerce fulfilment. Yet for many businesses, this would be […]
What Luxury DTC Brands Need to Know About Millennial and Gen Z Shoppers
Luxury brands have embraced ecommerce and brought their prestige and buying experiences to online stores. As more Millennial and Gen Z shoppers come into their peak purchasing power, luxury brands have an opportunity to capitalise on this growing wealth. However, these younger generations have unique and specific buying preferences. Luxury DTC brands need to understand […]
DTC Lessons from Cult Beauty Brands
Today’s beauty brands offer a perfect blend of digitisation, personalisation, inclusivity, and customer engagement tactics that any direct-to-consumer (DTC) beauty brand ecommerce marketing team can take inspiration from. Global revenues in the beauty and personal care market are projected to exceed $128.7 billion by 2030, a 4.8% compound annual growth rate from 2020 to 2030. This […]
How Ecommerce has Changed Consumer Behaviour
Consumer behaviour have changed drastically over the last few years thanks to the explosion of ecommerce. Where shopping in a store was once the predominant way to shop, online shopping was already becoming a preferred way to shop for consumers around the globe and the trend only accelerated during the global pandemic. Seventy-four percent of […]
