American Sportswear Brand

Protecting revenue while scaling global commerce

As a premium American sportswear brand expanded its international ecommerce presence, rising levels of fraud, abuse, and reship activity threatened both revenue and customer trust. While global demand continued to grow, the operational burden of managing risk internally made it increasingly difficult to scale efficiently.

To support sustainable international growth, the brand needed a partner that could proactively prevent abuse, protect legitimate transactions, and improve operational performance—without introducing friction into the customer experience.

About the brand

Partnering with ESW since 2022, this American sportswear brand is recognized globally for its premium apparel and commitment to quality craftsmanship and timeless design.
As international demand increased, the brand sought a trusted ecommerce partner to manage the complexities of global payments, fraud prevention, and fulfilment—allowing internal teams to remain focused on growth and brand experience

The Challenge

  • Fraud and reship abuse
  • Revenue leakage
  • Limited internal risk resources
  • Risk of customer friction

The Solution

  • ML‑driven risk prevention
  • Checkout‑level reseller blocking
  • Regional abuse detection
  • Smart routing and compliance

  • 90%

    Issuer authorization rate maintained

  • 55%

    YoY reduction in cancellation rates

  • 99%

    Estimated delivery date accuracy

The Challenge

As the brand scaled internationally, risk‑related challenges became a critical barrier to growth.

Key issues included:
  • High levels of abusive purchase attempts and reship activity impacting revenue
  • Increased operational strain due to limited internal risk and logistics resources
  • The need to prevent fraud and commercial abuse without disrupting genuine customer transactions
Without a more sophisticated approach to risk management, abusive behavior threatened both profitability and customer trust.

The Solution

ESW implemented a comprehensive, intelligence‑driven risk prevention solution tailored to the brand’s global ecommerce operations.

Key elements included:
  • Machine learning‑powered risk prevention, analyzing more than 6,000 data points per transaction to identify and block high‑risk activity before checkout completion
  • Reseller and repeat‑abuser blocking at checkout, preventing abusive shoppers responsible for the majority of blocked transactions
  • Targeted regional risk controls, addressing reship abuse concentrated in specific corridors
  • Ongoing monitoring and calibration, with daily fraud trend analysis to reduce false positives
  • Smart routing and compliance screening, maintaining strong issuer authorization rates while ensuring regulatory compliance
This approach enabled the brand to protect revenue while preserving a seamless experience for legitimate customers.

A Scalable Risk‑Led Growth Model

With ESW as an extension of its team, the brand transformed international expansion into a repeatable, scalable growth model.

ESW’s infrastructure allowed the business to launch new markets efficiently, optimise cross‑border operations, and support long‑term growth across more than 20 markets globally. By absorbing operational complexity, ESW enabled the brand to focus on innovation, customer engagement and revenue growth.

“ESW’s risk prevention measures, including blocking known re-shippers at checkout, have drastically reduced abusive activity, ensuring that only genuine customers complete transactions. Their proactive approach has saved us significant losses.”

Payments and Risk Manager, American Sportswear Brand

Customer Success Stories

Read All

DSQUARED2

How DSQUARED2 achieved double-digit revenue growth compared to the previous partner.

Damiani

How Damiani expanded into 36 markets with tailored local solutions.

Read All

Why Choose ESW?

We Remove the Risk and Unlock the Ambition.

We provide an enterprise-grade ecommerce platform — standardised for scale, yet configurable for your exact market strategy and supply chain needs. We don’t believe in one-size-fits-all. We use a composable approach to architect an end-to-end worldwide operation that fits your business.

AI-driven intelligence and automation optimise decisions, adapt to local complexity, and future-proof all your commerce surfaces. We absorb the complexity and evolve with your ambition.

Read More