American Sportswear Brand
How stronger risk management drove international growth
About this case study
ESW’s risk prevention measures, including blocking known reshippers at checkout, have drastically reduced abusive activity, ensuring that only genuine customers complete transactions. Their proactive approach has saved us significant losses.
The results
Abusive transactions declined significantly, ensuring secure revenue growth while reinforcing brand trust among global customers.
Reship abuse eliminated by blocking repeat abusers at checkout.
Issuer authorisation rate remained strong at 90%, ensuring that only legitimate sales were processed.
Operational efficiency improved, with 54% of orders shipped the same day and an EDD accuracy of 99%.
Risk prevention directly fueled business growth, with AOV increasing by 7% year-over-year, while cancellation rates dropped by 55% year-over-year.
About our client
Partnering since 2022, our client is an American sportswear brand that has established itself as a leader in premium apparel. The company has a strong legacy in quality craftsmanship and timeless design, making it a globally recognised brand.
The challenge
As the brand expanded its international ecommerce footprint, it faced major risk-related challenges:
- High levels of abusive purchase attempts and reship abuse impacted revenue and eroded customer trust.
- Limited internal resources were available to adequately and effectively manage risk prevention and logistics.
- The need for a solution that effectively prevented fraud and commercial abuse without disrupting legitimate customer transactions.
The solution
Enhanced risk prevention with machine learning
ESW’s in-house payments and risk orchestration layer enabled the use of third-party vendors with machine learning (ML) capabilities to analyze 6,000+ data points per transaction, detecting and preventing high-risk activity before it happened.
Reseller blocking at checkout
ESW's solution prevented multiple high-risk attempts from the same shoppers, who accounted for 80% of blocked transactions. This significantly reduced manual warehouse interventions.
Targeted risk prevention
Abusive activities were primarily detected in key regions where reselling companies attempted to move goods from the US to Asia.
Ongoing monitoring and calibration
ESW’s risk experts conducted daily fraud trend analysis to reduce false positives and identify emerging threats.
Smart routing and compliance screening
Ensured compliance with international regulations while achieving an Issuer Authorisation Rate above 90%, ensuring only legitimate transactions were processed.
ESW’s risk management expertise has been a game changer for us. Their machine learning-powered risk prevention has allowed us to focus on growth, knowing our revenue is protected.
Let’s turn transactions into moments that matter.
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