Global Athletic Apparel Brand

Powering global growth through localized commerce

As a leading Americas‑based athletic apparel, footwear and accessories brand, this client set out to expand its international ecommerce footprint while maintaining a premium, seamless customer experience. With strong demand across global markets and a focus on long‑term customer relationships, the brand needed a trusted partner to manage the operational and technical complexity of cross‑border commerce.

Since early 2023, ESW has supported the brand’s international strategy—enabling rapid market expansion, localised checkout experiences, and sustained revenue growth without adding internal strain.

About the brand

This global athletic apparel brand is renowned for its high‑performance products designed for yoga, running, training and other activities. The brand focuses on creating transformative products and experiences that foster wellbeing and build meaningful customer connections.
With a strategic emphasis on five core international markets, the business required a scalable ecommerce partner to support growth across regions while preserving brand control and customer experience.

The Challenge

  • Scaling global ecommerce
  • Operational complexity
  • Conversion and retention pressure
  • Localization across markets

The Solution

  • ESW end‑to‑end ecommerce
  • Localized checkout and payments
  • Gift cards and retention tools
  • Fraud and risk management

  • 33%

    YoY international sales growth

  • 66%

    Checkout conversion rate

  • $512K

    Revenue from gift card redemptions

The Challenge

As the brand expanded internationally, it faced the challenge of scaling ecommerce operations across multiple regions without compromising performance or experience.

Key challenges included the need to:
  • Drive global revenue growth through higher conversion and customer lifetime value
  • Expand into new markets quickly and cost‑effectively
  • Overcome cross‑border logistical and operational complexity
  • Deliver a localised, frictionless checkout experience with transparent pricing and preferred payment methods
Without the right foundation, rapid expansion risked becoming operationally intensive and difficult to sustain.

The Solution

ESW delivered a suite of tailored ecommerce solutions designed to support the brand’s global growth ambitions across checkout, delivery, returns and payments.

Key components included:
  • A fully localized, end‑to‑end checkout experience with local payment options and express checkout
  • Transparent pricing and delivery tracking to build customer trust
  • Localized gift card functionality across 11 markets, including key European and Asian regions
  • Data‑driven fraud and risk management through daily monitoring and insights
Together, these solutions enabled the brand to scale internationally while maintaining control over the customer experience.

A Scalable Global Growth Model

With ESW as an extension of its team, the brand transformed international expansion into a repeatable, scalable growth model.

ESW’s infrastructure allowed the business to launch new markets efficiently, optimise cross‑border operations, and support long‑term growth across more than 20 markets globally. By absorbing operational complexity, ESW enabled the brand to focus on innovation, customer engagement and revenue growth.

"The seamless checkout experience and expert insights from ESW have helped us unlock new opportunities and accelerate growth in key regions."

Senior PM, Global Fulfilment at Global Athletic Apparel Brand

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Why Choose ESW?

We Remove the Risk and Unlock the Ambition.

We provide an enterprise-grade ecommerce platform — standardised for scale, yet configurable for your exact market strategy and supply chain needs. We don’t believe in one-size-fits-all. We use a composable approach to architect an end-to-end worldwide operation that fits your business.

AI-driven intelligence and automation optimise decisions, adapt to local complexity, and future-proof all your commerce surfaces. We absorb the complexity and evolve with your ambition.

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