For more than 45 years, Seagate has been a pioneer in mass-capacity data storage, delivering
high-performance solutions that help organizations harness the full value of their data.
Seagate’s advanced portfolio empowers the world’s largest hyperscale cloud providers,
enterprises, and consumers to protect, create, and manage the data that powers their
transformation and growth.
As data storage becomes increasingly central to AI-driven innovation, Seagate is empowering
customers to turn rapidly growing data demands into a strategic advantage, fueling tomorrow’s
discoveries.
“Thanks to ESW, Seagate has transformed our direct route to market into a scalable, global growth engine through the Seagate Store. Our partnership is the natural choice to write the store’s next chapter.”
Kevin Stahler, Director of Business Marketing, Direct Route to Market at Seagate
The Challenge
As storage plays a growing role in enabling AI-forward technologies, Seagate recognized direct customer engagement as a strategic priority to better serve evolving customer needs.
While Seagate’s OEM and distribution businesses are highly mature, its direct-to-market channel is relatively new. Early traction indicated strong growth potential, but scaling globally presented challenges.
Each new country required its own site, integrations, compliance requirements, and operational coordination. Without the right foundation, expansion risked becoming slow, resource-intensive, and difficult to sustain.
To unlock the full opportunity, Seagate needed an ecommerce solution that could:
- Support rapid geographic expansion
- Adapt to country-specific business models and regulations
- Integrate seamlessly with internal systems such as demand planning and regional marketing
- Deliver a consistent, high-quality customer experience worldwide, without increasing operational burden
“The ability to scale is critical for us, and ESW has proven they can support what we need —whether that’s new regions or new functions in the Seagate Store.”
Kevin Stahler, Director of Business Marketing, Direct Route to Market, Seagate
The Solution
Seagate selected ESW to power the global evolution of the Seagate Store and serve as the foundation of its direct‑to‑consumer strategy.
Beyond technology, Seagate needed a partner that could absorb the operational complexity of global commerce. ESW provides a highly scalable ecommerce platform while managing the behind-the-scenes requirements that make international expansion possible, including tax and regulatory compliance, payment orchestration, and fully localized checkout experiences.
Launching in 5 new countries typically involves extensive coordination across content, translation, transactional readiness, and internal systems. With ESW managing these complexities, Seagate can activate new markets with confidence and speed, without adding strain to internal teams.
This model allows Seagate to focus on what matters most: understanding customer needs, shaping offers, and delivering consistent brand experiences across regions and segments. It also strengthens Seagate’s ability to support the rapidly growing data demands providing the high‑capacity storage solutions organizations and consumers rely on.
Seagate and ESW work closely through regular reviews and ongoing collaboration to resolve issues quickly and continuously refine the Seagate Store experience.
The Results
With ESW as its foundational platform, Seagate has transformed global expansion from a market-by-market challenge into a repeatable, scalable growth model.
Key results include:
- A standardized global ecommerce foundation that accelerates go‑live in new regions while maintaining a consistent brand and customer experience worldwide
- Built‑in flexibility to support country‑specific business models and regulatory requirements—including localized checkout with support for up to nine payment methods, such as Buy Now, Pay Later—without adding operational complexity for internal teams.
- A future‑ready platform designed to continuously support new geographies, services, and expansion initiatives as Seagate’s direct channel evolves.
- Strong commercial momentum, with year‑to‑date sales through ESW up doubling year over year and average order value increasing by 55%
- Best‑in‑class performance, achieving an 18% higher checkout conversion rate than the industry average.
“We have a great collaborative relationship with ESW. We’re learning from each other, and I don’t think we could ask for a better partner in this journey. I’m very excited about the worldwide solutions we’re building together.”
Seri Saito, Senior Manager of Business Marketing, Direct Route to Market at Seagate
Today, the Seagate Store is no longer an emerging channel; it is a strategic growth engine, playing an increasingly important role in how the brand reaches new global customer segments, including businesses.
