A guide to Canada’s ecommerce market including payment methods, logistics, digital users, social media and growth projections
Digital User Insights
Total Canadian ecommerce revenue across all product categories is US$32 billion, and is expected to grow to US$40 billion by 2025. Electronics & Media is currently the leading product category in Canada, accounting for US$9.8 billion market share, followed by Fashion, which generates US$9.4 billion in sales.
By 2025, Fashion will be the most purchased online category, with an estimated value of US$12 billion, and second favorite, Electronics & Media will have an expected worth of US$11.2 billion.
Where do Canadians import from?
Preferred Payment Methods
Payment methods vary, but credit cards are preferred with 54% of shoppers using them to make online purchases. Ewallets are steadily increasing, estimated to account for 27% of online payments by 2025.
Internet and Device Usage
32% of online shoppers in Canada buy via desktop, with laptop (50%) smartphone (53%) used more frequently and tablet (24%) not too far behind.
In 2021, an estimated US$7.73 (CAD$9.58) billion of Canadian ad spend will be spent on digital advertising.
For more market insights, check out the ESW series of blogs covering a range of emerging ecommerce markets.
*Insights derived from ESW data, Statista, WorldBank, OECD and other industry sources.