As global consumer demands evolve, brands are continually accelerating their efforts to respond to pressure to localize their global ecommerce sites. However, recreating a localized shopping experience for international consumers is difficult and can be resource-prohibitive, even for the most established brands. Challenges like managing international taxes and tariffs, partnering with the right payment providers per country, creating an efficient logistics network, and preventing fraudhave kept many out of the global arena. ESW’s U.S. President, Cynthia Hollen, sat down with Janelle Spatz, Director of Ecommerce Operations at CalvinKlein and Jane Lu, CEO & Founder of Showpo, at NRF to talk about how each of the brands are answering some of these challenges to reach shoppers wherever they live. We have summarized the main points below:
How Calvin Klein and Showpo are Winning in New Global Markets
