How Can Brands Engage Male Shoppers Through Instagram?

Instagram is one of the best ways to tap into the menswear audience, as the platform continues to grow its male users.

According to statistics from Smart Insights, Instagram users average 50 interactions per post per 1,000 followers, whereas Facebook, LinkedIn and Twitter users average around 10 interactions.

The popular social platform is crucial for brands who want to present must-have products in a visually appealing way. It is important to note Instagram users love brands as well, and have followed top fashion companies in droves. Here are the top 10 most followed clothing brands on Instagram:

These statistics show us how important Instagram is for brands who want to capitalize on menswear market share – male-dominated brands such as Nike, Nike Football and Adidas Originals have a collective following of 233 million.

Another way to connect with the male Instagram audience is via social influencers. The rise of social media influencers (users who persuade a large audience to purchase products and/or services they recommend) has caused a shift in brand marketing across all product categories from skincare to health foods. Influencers are fast becoming trusted faces in the male fashion industry thanks to their ability to connect masculinity with style.

Instagram’s top global menswear influencers all use their profiles to advertise high-end luxury labels to over 500,000 followers each. Posts are typically stylish personal photos that link consumers to brands without explicit advertising. Social influencers make a brand’s product part of their everyday life, subsequently convincing followers it is a must-have item.

This marketing strategy has translated into boosted sales for many businesses 71% of shoppers are more likely to purchase when referred by social media, compared with only 7% who will purchase if not referred by social media, according to figures from Hubspot. Twitter research shows that 49% of consumers seek purchase guidance from social media influencers and nearly 40% of Twitter users said they had made a purchase as a direct result of an influencer’s tweet.

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