Norway Ecommerce to Reach 4.9 Million Online Shoppers by 2025

norway ecommerce

Insights into the growth of Norway ecommerce profiling payment methods, target audiences, marketing, social media, economy and logistics.


Norway is home to 5.42 million people with a total GDP of US$414 billion. GDP per capita is currently US$76,408 and expected to reach US$87,286 by 2025. Norway is ranked as the 4th richest country by the World Bank GDP per capita rankings.

Digital User Insights

There are currently 4.7 million ecommerce users in Norway, with an additional 200,000 users expected to be shopping online by 2025. These 4.9 million ecommerce users will represent almost 90% of the total population. The average user spends US$1471 online, which will grow to US$1597 by 2025.

norway ecommerce

Product Categories

Total ecommerce revenue across all product categories is US$6.85 billion, expected to reach US$7.7 billion by 2025. Fashion is currently the leading product category, accounting for US$1.9 billion market share. Electronics and Media is second, accounting for US$1.5 billion.

By 2025, Fashion will still lead, valued at US$2.2 billion. Electronics and Media will also grow, reaching US$1.6 billion.

norway ecommerce


In 2018, Norway was ranked 21st in the World Bank Logistics ranking, making it among the easiest countries to deliver to in the world. 83% of Norway’s population reside in urban areas.

Preferred Online Payments

86% of online shoppers used credit cards, 37% used PayPal, 32% used Invoice, and 33% used Vipps.

norway ecommerce

Where does Norway buy from?

Norway imports from Sweden (US$14.8 billion), Germany (US$10.3 billion), China (US$6.73 billion), Denmark (US$5.8 billion), and United States (US$5.3 billion).

norway ecommerce

Internet and Device Usage

Internet penetration in Norway is currently at 96%, and should reach 97.5% by 2025. Smartphone penetration is 92.1% and is projected to grow to 92.8% by 2025.

In 2018 (latest data) 61% of online purchases were made via tablet or smartphone.


Marketing spend in Norway has increased across all formats from 2019 to 2020 Digital has grown to the highest market spend reaching US$409 million. Television is the second highest market spend accounting for US$370 million.

Social Media

Norway’s Social Media Penetration is 76% of the population, with this expected to reach 77.5% by 2025. Popular networks include Facebook, Snapchat, Instagram, Youtube, and Twitter.

For more market insights, check out the ESW of blogs covering a range of emerging ecommerce markets. 

*Insights derived from ESW data, Statista, WorldBank, OECD and other industry sources.

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