Insights into the growth of Norway ecommerce profiling payment methods, target audiences, marketing, social media, economy and logistics.
Norway is home to 5.42 million people with a total GDP of US$414 billion. GDP per capita is currently US$76,408 and expected to reach US$87,286 by 2025. Norway is ranked as the 4th richest country by the World Bank GDP per capita rankings.
Digital User Insights
There are currently 4.7 million ecommerce users in Norway, with an additional 200,000 users expected to be shopping online by 2025. These 4.9 million ecommerce users will represent almost 90% of the total population. The average user spends US$1471 online, which will grow to US$1597 by 2025.
Total ecommerce revenue across all product categories is US$6.85 billion, expected to reach US$7.7 billion by 2025. Fashion is currently the leading product category, accounting for US$1.9 billion market share. Electronics and Media is second, accounting for US$1.5 billion.
By 2025, Fashion will still lead, valued at US$2.2 billion. Electronics and Media will also grow, reaching US$1.6 billion.
Preferred Online Payments
Where does Norway buy from?
Internet and Device Usage
In 2018 (latest data) 61% of online purchases were made via tablet or smartphone.
Marketing spend in Norway has increased across all formats from 2019 to 2020 Digital has grown to the highest market spend reaching US$409 million. Television is the second highest market spend accounting for US$370 million.
For more market insights, check out the ESW of blogs covering a range of emerging ecommerce markets.
*Insights derived from ESW data, Statista, WorldBank, OECD and other industry sources.