Our client is a multi-brand fashion retail group. With a commitment to providing stylish and affordable clothing options, our client caters to a variety of customer needs and preferences. They offer high-quality products while ensuring a seamless shopping experience for customers worldwide.
Our client faced significant challenges in managing its international markets. With a presence in over one hundred countries, including top markets like Australia, Canada and the US, they struggled with an existing system that was cumbersome and costly.
What’s more, they had been reluctant to invest in customer acquisition strategies due to their poor returns system. The solution was not customer friendly and so any investment in winning new customers would have been wasted if the customer had to make a return. The brand couldn’t justify winning a customer once only to lose that customer for a lifetime. They lacked access to crucial marketing data for growth in key lanes and felt unsupported by their previous provider.
ESW offered our client a flexible and checkout-only solution that enhanced the payment experience. The tailored solution matched the unique identity of each of the group’s brands with the checkout available in 33 languages on desktop and mobile.
ESW simplified the payment process by enabling shoppers to pay with their preferred currency and method. We were able to enable over 140 currencies and a variety of express payment options, including more than 95 global methods such as Apple Pay, Google Pay, Amazon Pay and buy now, pay later options like Klarna and Afterpay, all in local currencies.
To address the challenge of accessing crucial marketing data, ESW provided the retailer with the ESW Service Portal, a self-service platform designed to manage their ESW business efficiently and effectively. Through the portal, the client can self-serve country configurations, access brand configurations instantly, and optimize pricing strategies.
Additionally, ESW Analytics grants the retailer insights, KPIs, reports, and specific data points covering all areas of the ESW value chain, including checkout, payments, logistics and financial settlements.
This ensured that the checkout experience was efficient and aligned with customer preferences, and it allowed for tailored implementations across brands and countries.
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