Flir

From regulated complexity to global ecommerce scale

As a global leader in thermal imaging and sensing technologies, FLIR serves customers across highly regulated industries and international markets. While demand for its products continued to grow globally, expanding ecommerce operations introduced significant operational and compliance complexity. To scale efficiently and reach customers worldwide, FLIR needed a solution that could simplify cross‑border commerce while maintaining trust, compliance, and a consistent customer experience.

About Flir

FLIR designs, develops, manufactures, markets, and distributes technologies that enhance perception and awareness. Its products help professionals and consumers save lives, protect assets, and improve operational efficiency across a wide range of industries.

With customers spanning defense, industrial, commercial, and consumer segments, FLIR operates at global scale with complex regulatory and operational requirements.

The Challenge

Global expansion complexity
Regulatory requirements
Market‑specific payments
Tax and duty management
Operational overhead

The Solution

ESW partnership
Global ecommerce platform
Localised checkout
Compliance management
Scalable international growth

The Challenge

FLIR’s global expansion ambitions were constrained by the realities of cross‑border ecommerce. Each new market introduced unique challenges, including regulatory compliance, tax management, payment preferences, and shipping constraints—particularly given the controlled nature of many FLIR products.

Managing these requirements internally risked slowing expansion, increasing operational burden, and diverting focus from core business priorities. FLIR needed a scalable ecommerce foundation that could handle global complexity without compromising speed, compliance, or customer experience.

The Solution

FLIR partnered with ESW to support its global direct‑to‑consumer strategy and enable compliant, scalable international ecommerce.

ESW provided a single global platform that absorbed the operational and regulatory complexity of cross‑border commerce. This included tax and duty management, regulatory compliance, payment orchestration, and fully localised checkout experiences—allowing FLIR to launch into new markets quickly and with confidence.

A Repeatable Model for Global Growth

With ESW as its ecommerce foundation, FLIR transformed international expansion into a repeatable, scalable model.

The partnership enabled FLIR to standardize global ecommerce operations while retaining flexibility for country‑specific requirements. By reducing internal operational strain and ensuring compliance across markets, FLIR was able to accelerate growth, improve customer experience, and future‑proof its global ecommerce strategy.

"ESW has been an invaluable partner in our global expansion. Their support team is highly responsive and proactive, ensuring any challenges are addressed quickly and efficiently. With ESW, we have the confidence to provide a seamless experience to our international customers."

VP, Digital Sales and Marketing at Teledyne FLIR

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Why Choose ESW?

We Remove the Risk and Unlock the Ambition.

We provide an enterprise-grade ecommerce platform — standardised for scale, yet configurable for your exact market strategy and supply chain needs. We don’t believe in one-size-fits-all. We use a composable approach to architect an end-to-end worldwide operation that fits your business.

AI-driven intelligence and automation optimise decisions, adapt to local complexity, and future-proof all your commerce surfaces. We absorb the complexity and evolve with your ambition.