DAMIANI
A journey of global expansion
About this case study
Since the beginning of our global expansion, ESW have functioned as a partner, not just a provider, by sharing and integrating their expertise in global DTC ecommerce.
The Results
17.5% year-over-year increase in orders.
Expanded into 36 markets, including Australia, the US, South Korea, UAE, and Luxembourg with tailored local solutions.
17.4% increase in checkout conversion rates.
During peak season, Damiani launched Venini’s ecommerce presence in the US, showcasing their Italian excellence in art glass and reinforcing the group’s leadership in luxury craftsmanship.
Damiani won the 2023 Netcomm Award for Export & Cross-Border Excellence, recognising their innovation and success in international ecommerce.
About DAMIANI
The Damiani Group is an Italian luxury goods company based in Valenza, Italy, renowned for designing, producing, and distributing high-end jewellery , watches, and other luxury items. Founded in 1924, the Group owns six prestigious Italian brands: Damiani, Salvini, Bliss, Rocca, Calderoni, and Venini. Each brand embodies Italian craftsmanship, heritage, and innovation, contributing to the Group’s esteemed reputation in the luxury industry.
The Challenge
Damiani, already well-established in key international markets such as Korea, Japan, and the United States, aimed to further accelerate its growth through a strengthened ecommerce presence. To support its international expansion, the brand required a trusted cross-border partner with proven expertise in managing the complexities of global online retail – from localised customer experiences and translations to compliant payment solutions and efficient logistics.
The Solution
ESW became the trusted cross-border expert for Damiani, implementing tailored ecommerce solutions across more than 36 countries, including high-performing markets such as Korea, Japan, the US, Cyprus, UAE and Luxembourg. The brand’s key objectives included maximising revenue, GMV and margin contribution while enhancing delivery and returns services.
ESW provided:
- Localised Checkout: Multilingual checkout and payments available in over 140 currencies and various localised methods.
- Efficient Delivery and Returns: Seamless logistics management to ensure premium service in line with the client’s brand standards.
- Omnichannel Strategy: Connected online and in-store experiences, including ship-from-store capabilities.
This partnership allowed our client to focus on its craft while confidently expanding its international presence with the support of ESW’s expertise in cross-border commerce.
Let’s turn transactions into moments that matter.
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