Global Athletic Apparel Brand
Tailored solutions for worldwide expansion
About this case study
ESW has been a critical partner in our international growth strategy. Their expertise and end-to-end solutions have allowed us to reach new markets and deliver an exceptional experience for our customers globally.
The results
Year-over-year growth: 33% increase in international sales in Q3, driven by ESW’s solutions and strong localised strategies.
Gift card success: With over 5,000 redemptions generating €440,000 in value, gift cards have proven a powerful tool for customer retention and revenue growth.
Repeat customer success: Our client achieved repeat customer rates of 62% in the Czech Republic and 60% in the Netherlands, surpassing ESW benchmarks in APAC and EMEA
Industry-leading checkout conversion rates: Year-to-date, 186,100 total orders have been processed, with a 66% checkout conversion rate across all markets - 72% in EMEA and 59% in APAC. Their pre-order model saw 249,000 preorders, far exceeding industry standards.
Successful international expansion: The launch of four markets in Asia and two in Europe within a year expanded their global presence, helping the brand reach new customer segments.
About our client
Our client is a leading Americas-based technical athletic apparel, footwear and accessories brand renowned for its high-performance products for yoga, running, training and other activities. They create transformative products and experiences that foster wellbeing and build meaningful customer connections. With a business focus on five core international markets, they needed a trusted partner to manage the complexities of expanding into new regions. Since early 2023, they have relied on ESW as an extension of their team, leveraging our cross-border ecommerce solutions to drive revenue growth without adding operational strain.
The challenge
The client faced challenges scaling its international ecommerce presence while maintaining a seamless customer experience. With a growing number of markets to cover, they needed a partner that could:
- Drive global revenue: Increase conversion rates and customer lifetime value by providing a localised, seamless shopping experience.
- Expand quickly and cost-effectively: Enter new markets without increasing operational complexity or internal resource strain.
- Optimise efficiency: Overcome logistical barriers in cross-border operations while ensuring fast, reliable fulfilment and returns.
- Enhance checkout experience: Offer international customers localised payment methods, transparent pricing and a frictionless path to purchase.
The solution
ESW provided ecommerce solutions tailored to meet the brand’s international expansion goals, focusing on checkout, delivery, returns and payment solutions:
End-to-end checkout, delivery and returns solution
ESW’s seamless, localised checkout experience enabled the brand to provide international customers with a frictionless shopping journey. Our solution included local payment options, express checkout methods and transparent delivery tracking.
Localised gift card functionality
We launched gift card functionality across 11 markets, including key European and Asian regions such as Spain, Sweden and Malaysia, enabling shoppers to redeem gift cards on ESW’s checkout. Our solution allowed us to utilise multiple localised, industry-leading gift card vendors to help our client extend and expand to new markets and customer segments. This further enhanced the brand’s customer experience and increased its revenue.
International market expansion
ESW’s tailored solutions simplified operations, optimised efficiency and ensured scalable success. By leveraging ESW’s expertise, the brand has expanded into more than 20 markets while maintaining control over key business aspects.
Data-driven insights
ESW’s risk experts conducted daily fraud trend analysis to reduce false positives and identify emerging threats.
The seamless checkout experience and expert insights from ESW have helped us unlock new opportunities and accelerate growth in key regions.
Let’s turn transactions into moments that matter.
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