This world-famous fashion house had a wholesale arm in Canada that sold exclusively to local retailers. The brand sought to capture existing demand for their products and cultivate direct consumer relationships by leveraging their existing US inventory and website to open a frictionless ecommerce channel for Canadian shoppers. However, they lacked the necessary technology and infrastructure and realized developing it in-house would take years.
As the Canadian market is worth CAD$674 billion dollars successful entry via cross-border ecommerce was of strategic importance to the brand.
The brand needed a rapid way of reaching the Canadian market and fulfilling orders without compromising its brand or requiring extensive in-house development. They selected ESW because of the company’s experience in localization in over 200 markets, its speed to market capability, and the bespoke capabilities ESW was able to provide for the company, such as a ‘ship from store’ solution.
ESW worked closely with the brand to ensure that Canadian shoppers would have a domestic equivalent brand experience, localized to make checkout smooth and seamless. ESW developed a robust solution that could handle increased logistics and supply chain demands during peak periods and unexpected events like COVID-19, when order volume increased by over 400%.
One of the brand’s key requirements was an omnichannel solution that would leverage SKUs held in-store, in addition to their warehouses. This approach both increased efficiency and enabled the brand to offer a wider array of items, sizes and price points. To support the great online experience that shoppers would expect, ESW also implemented an efficient returns process that allowed them to issue refunds within about 48 hours.
ESW BUILT A SOLUTION THAT ACHIEVED THE FOLLOWING:
Ensuring a domestic experience on a cross-border ecommerce site allowed this brand to enter the Canadian market quickly, without friction, and enabled the company to build on existing brand awareness. The seamless shopper experience helped increase customer loyalty and conversions through a robust product offering, a smooth checkout, and reduced shipping and returns lead times.
This well-known fashion house has seen remarkable results since implementing ESW’s solution, including:
A complete direct-to-consumer and marketplace ecommerce solution live in weeks, not months