Salvatore Ferragamo, SpA is an Italian luxury fashion house specialising in designer shoes, handbags, accessories, ready to-wear, and fragrance. Founded in 1927, the fashion dynasty is known for an aesthetic that blends timeless elegance and artisanal craftsmanship with pioneering design.
With approximately 4,000 employees and a network of over 600 stores, the Ferragamo Group operates in Italy and worldwide as a leader in the European, American and Asian markets.
Salvatore Ferragamo is known for craftsmanship and timelessness—less so for discounts. Yet the luxury label does offer annual employee flash sales ahead of the holiday season.
While previous employee sales had been successful in driving revenue, the brand required greater visibility into inventory management and sale results. Discount offers needed to be independent from the main ecommerce site to maintain exclusivity, and they sought improved protections from fraud and illicit reselling activity.
ESW launched the Salvatore Ferragamo employee flash sale site on Dec. 2, 2020 with exceptional speed—developing and deploying a full store in three territories in three weeks. Combining fulfillment integration and customer care services, the unique domain was expertly tailored to their custom requests.
A complete direct-to-consumer and marketplace ecommerce solution live in weeks, not months