ESW Case Study

SALVATORE FERRAGAMO.

About SALVATORE FERRAGAMO

Salvatore Ferragamo, SpA is an Italian luxury fashion house specialising in designer shoes, handbags, accessories, ready to-wear, and fragrance. Founded in 1927, the fashion dynasty is known for an aesthetic that blends timeless elegance and artisanal craftsmanship with pioneering design. 

With approximately 4,000 employees and a network of over 600 stores, the Ferragamo Group operates in Italy and worldwide as a leader in the European, American and Asian markets.

The Challenge

Salvatore Ferragamo is known for craftsmanship and timelessness—less so for discounts. Yet the luxury label does offer annual employee flash sales ahead of the holiday season.

While previous employee sales had been successful in driving revenue, the brand required greater visibility into inventory management and sale results. Discount offers needed to be independent from the main ecommerce site to maintain exclusivity, and they sought improved protections from fraud and illicit reselling activity.

The Solution

ESW launched the Salvatore Ferragamo employee flash sale site on Dec. 2, 2020 with exceptional speed—developing and deploying a full store in three territories in three weeks. Combining fulfillment integration and customer care services, the unique domain was expertly tailored to their custom requests.

ESW WAS ABLE TO LOCALISE EACH MARKET
IN THE FOLLOWING WAYS:

ACCOUNT SECURITY AND FRAUD PROTECTION

Employees accessed the site with work email and unique passcode, which could be shared with family and friends. Accounts automatically expunged after purchase ceiling of 3,500Є met.

DESIGN AT A DISCOUNT
 

Flash sale site retained premium look and feel with high-quality product images, a minimalist design, custom transactional emails, and the exclusion of displaying strike-through prices.

FULL-SERVICE ECOMMERCE ECOSYSTEM
 

ESW developed a custom solution that met Ferragamo’s legal, technical, client success, customer care and logistics needs.
 
 

Ecommerce the way it should be

A complete direct-to-consumer and marketplace ecommerce solution live in weeks, not months

  • Feature-rich architecture plugs into your back-end or front-end systems
  • Merchant and Seller of Record to ease compliance
  • Shared success model for predictable costs

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