ESW Case Study
SQUARE ENIX.
About SQUARE ENIX
Square Enix is one of the most influential providers of digital entertainment content in the world.
The Square Enix Group boasts a valuable portfolio of games including: FINAL FANTASY®, which has sold over 144 million units worldwide; DRAGON QUEST®, which has sold over 78 million units worldwide; TOMB RAIDER®, which has sold over 74 million units worldwide; and the legendary SPACE INVADERS®
The Challenge
Square Enix was seeking a hands-on, full-service ecommerce provider with a robust platform that could support its impressive growth and expansion into new markets.
ESW was tasked with building Square Enix’s online store with fraud protection and restructuring its full ecommerce business infrastructure.
The Solution
ESW built a platform for Square Enix that was specially equipped to handle extremely high sales velocity (up to 350 orders per second) while maintaining industry-leading fraud protection (10x lower than industry) without slowing conversion rates.
The solution set included features that enhanced their brand while building anticipation, including preorders, a loyalty program, waiting lists and 360° image galleries.
ESW WAS ABLE TO LOCALISE EACH MARKET
IN THE FOLLOWING WAYS:
Pre-order
Day 1 delivery
Order velocity up to 350 orders per second
Enhanced fraud protection
Queueing system
Loyalty program
Age gate
Ecommerce the way it should be
A complete direct-to-consumer and marketplace ecommerce solution live in weeks, not months
- Feature-rich architecture plugs into your back-end or front-end systems
- Merchant and Seller of Record to ease compliance
- Shared success model for predictable costs