ESW Case Study


About TILE

Tile is an electronics company that develops and designs Bluetooth enabled tracking devices that help their global community of customers track and locate up to 6 million items per day.

The full product range of Tile devices are available across the globe at, as well as with retailers such as Best Buy, Amazon and Target. Based in San Mateo, California, Tile is backed by Bessemer Venture Partners, GGV Capital and Francisco Ventures, and was recently acquired by app developer Life360.

The Challenge

Tile creates sleek and modern Bluetooth tracking devices, helping users locate the things that matter most. With a global community of customers and growth in the EU market expected, Tile needed to expand their ecommerce DTC operations quickly to over a dozen new international markets within the eurozone.

While Tile already had an online store for certain EU customers, it was powered by a legacy ecommerce platform that was difficult to use, only covered three territories, and would have been difficult to expand profitably. Tile needed a proven ecommerce partner who could help them scale—and fast.

The Solution

ESW offered an all-in-one solution that provided the tools, operations, and expertise for Tile to expand internationally, efficiently, and profitably.

Global storefronts, localised ecommerce
ESW localised every online store with the appropriate pricing, currency, and language for each geographic market.

Multi-currency processing
Compliant and secure local payments to global customers offered across multiple currencies and payment methods.

Merchant of record
International taxes, financial reporting, chargeback resolution and currency remittance managed for 15 eurozone territories.

Competitive pricing and premiere partnership
ESW services came at a competitive cost and offered best-in-class value.


ERP system integration

Account validation and personalisation

White-glove customer service

Ecommerce the way it should be

A complete direct-to-consumer and marketplace ecommerce solution live in weeks, not months

  • Feature-rich architecture plugs into your back-end or front-end systems
  • Merchant and Seller of Record to ease compliance
  • Shared success model for predictable costs