Founded in 1995 by Canadian twins Dean and Dan Caten, DSQUARED2 quickly gained international acclaim. The Caten brothers’ journey from Toronto to Milan resulted in a brand that fuses Canadian heritage with Italian tailoring. Known for their playful yet luxurious designs and their dynamic approach to fashion, DSQUARED2 has become a distinctive force in the global fashion industry.
Even established brands face challenges in the dynamic world of global commerce. DSQUARED2’s previous cross-border partner failed to deliver the growth metrics required to meet the demands of the brand’s international fanbase.
Key issues included an inadequate payment processing system, resulting in a payment success rate below industry standards, and inefficiencies in shipping speeds and customs regulations.
To address its challenges, DSQUARED2 partnered with ESW, utilising our expertise in supporting luxury brands to deliver a customised and comprehensive solution. Despite the complexities of integrating a new logistics provider and system integrator under a tight timeline, ESW enabled DSQUARED2 to expand its operations to 76 countries and efficiently manage domestic ecommerce in Italy.
Key to this success was the implementation of ESW’s Importer of Record (IOR) services in the US, which streamlined the importation of high-value items and mitigated associated risks. ESW also introduced Ship-from-Store capabilities, which led to a 12% increase in GMV across DSQUARED2’s entire online business within the first four months and is now planned for expansion into the EU and other international Markets.
Looking forward, ESW and DSQUARED2 aim to continue their growth trajectory with plans to expand into new geographies and enhance omnichannel capabilities. Future initiatives include optimising marketing investments through localised solutions, exploring emerging markets like Mexico and Brazil, and improving the customer experience with new checkout features and payment methods.
Payment processing was significantly improved, achieving a 4% increase in success rates above industry standards. The partnership established a robust direct-to-consumer (DTC) infrastructure with localised checkouts, dynamic pricing and proactive fraud management. Additionally, ESW addressed the management of dangerous goods with a specialised solution, enhancing the handling and delivery of high-value products.
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