Input your catalog information into the calculator below to see how you could improve your margins by adopting ESW’s suite of product lifecycle management tools.
Specialty stores and private sales serve micro-segments of the market with bespoke service levels, marketing, and prices without disrupting the primary ecommerce sales channel. ESW deploys a suite of these stores that help brands sell at higher margins, decreasing the amount of inventory left unsold and written off.
Where you are today
This is probably representative of the net profit margin you are seeing today. Adding two or more sales events to your product lifecycle can generate up to 3x the average margin for a collection without any change in strategy.
If you add a full-price pre-sale
Even by only offering one more event anywhere in a collection’s lifecycle, less inventory remains to liquidate at a loss. Keeping these events out of the general market also protects the brand and other distribution channels from further dilution.
If you add a pre-sale and a friends and family sale
By selling more units at full-price and break-even, fewer units remain to liquidate, maximizing the average margin for the collection as a whole.