eShopWorld To Add 160 New Staff In 2020

Two Senior Appointments Announced As Covid Bounce Drives Global Ecommerce Growth and Annualised Revenue Set To Double To €1 Billion

Wednesday, 7th October, 2020 – Global ecommerce provider eShopWorld (ESW) is pleased to announce it will recruit 160 new staff this year, more than double the 65 hires planned pre Covid. It also announces two senior additions to its senior management team as it scales up for a near doubling of revenues following a post Covid spike in ecommerce activity across all its major markets.

These announcements follow a period of substantial growth for ESW which recently reported sales of over €543 million in 2019 and significantly accelerated growth post-Covid restrictions. Headquartered in Swords ESW provides in-country cross-border ecommerce solutions allowing global brands and retailers to localise their online offering in up to 200 markets around the world.

Staff numbers:

160 new hires will take employment at ESW to over 480 staff by year end 2020, with annualised revenues approaching €1 billion. This compares with previously announced plans to reach 450 staff by year end 2021 and annualised revenues of €1billion over the coming years.  The company has already filled 120 roles, mainly across technology, finance, product and logistics and it is currently seeking to fill a further approximately 40 roles.  Over 80 per cent of its staff are attached to its HQ in Swords but most are currently remote working, a facility that is proving popular with returning emigrants.

New appointments:

Mark Kirschner, CMO

Mark Kirschner has been appointed to the newly created role of Chief Marketing Officer [CMO] and Cian Ó Cuinneagáin joins as Chief Product Officer [CPO]. Both have considerable senior management experience in ecommerce and cross-border optimization with technology and media companies.

Mark Kirschner has over 25 years’ experience in technology-led environments, driving growth through digital platforms. He joins eShopWorld from, the first-ever fully autonomous artificial intelligence marketing platform, where, as CMO he helped build and refine its global marketing infrastructure.  Prior CMO roles included: eBay Enterprise, a global provider of e-commerce marketing technology and agency services, and Rakuten, a global e-commerce marketplace.

Cian Ó Cuinneagáin CPO

Cian Ó Cuinneagáin joins as CPO with over 20 years’ experience within capital markets, ecommerce and the aviation industry. He joins from Retail inMotion, the Dublin-based technology solutions provider to leading airlines. In his role as Chief Information Officer, Cian led its growth focused Technology Division to tap into passenger insights & data from airlines to deliver enhanced commerce experiences and passenger engagement. Prior to that, Cian was co-founder of the online personal finance management solution, Juggle, and prior to that he was with the leader in Capital Markets software, Murex. He brings extensive experience across product, engineering, quality and client facing operations.

Commenting Tommy Kelly, ESW CEO said:

“At ESW we have been investing and scaling our business capability for this inevitable shift in consumer behaviour which has seen a step change post Covid.  Markets around the globe have already embraced the digital economy in areas like travel, hotels and banking – now clothing and accessory brands are following at pace.  The rapid scaling of our business and the bespoke nature of our services to global brands requires skilled staff and we are delighted to be adding 160 new colleagues to the team.

“Global brands also require sophisticated marketing and product capability and we are pleased to welcome Mark and Cian to lead in these critical areas.  Post-Covid, the demand for global ecommerce solutions has increased dramatically as brands seek a ‘direct to consumer’ solution, while consumers demand seamless access to the most popular global brands. Our new hires reflect the increasing scale of our business and our near-term aspiration to exceed €1 billion turnover.”

ESW is the world’s leading cross-border ecommerce enabling company, allowing global brands to localise their online offering in up to 200 markets around the world. The appointments come as ESW announces increased global turnover supported by continuing investment in its market leading ecommerce solution. ESW has offices in Ireland, the US, Singapore and employs over 480 staff, and is expected to reach 530 in 2021.