Expanding Global Commerce: ESW Cartridge for B2C Commerce Launches on Salesforce AppExchange

Expanding DTC channels to global markets involves many complex and moving parts. Since 2019, ESW and SalesForce Commerce Cloud (SFCC) have worked together to propel the world’s best-loved brands into new markets with industry-leading solutions that grow business and create exceptional customer experiences.  And now, that solution is available for SFCC clients on the Salesforce AppExchange. Brands can accelerate their speed to market with a light-touch integration that is global-ready. 

The ESW Cartridge for B2C Commerce is a light-touch integration that lets brands give their customers a seamless, domestic-equivalent purchase and post-purchase experience. And it’s now available/installable on the Salesforce AppExchange platform.   

Empowering Brands for Fast International Expansion 

As ecommerce gives customers more access to the brands they love, those brands and retailers prioritise solutions that will enable them to enter new markets quickly and give new customers an exceptional experience from day one.  

Localising currencies, payment methods and logistics gives customers a domestic-equivalent experience that builds loyalty. Branded customer portals let shoppers self-serve and track their orders and returns.  

ESW’s offerings – Fluency and Fluency Express – are designed to revolutionise the way brands engage with customers globally. Fluency Express provides a user-friendly integration, enabling retailers and brands to present their catalog in localised formats tailored to their target markets. Meanwhile, Fluency Enterprise offers a comprehensive suite of direct-to-consumer enhancements, facilitating international selling directly from existing webstores. With these solutions in place, brands gain the capability to connect with audiences worldwide.  

Results that Speak for Themselves 

The long-standing cooperation between ESW and SFCC has benefitted a variety of retailers and brands across the industry. 

Take Movado Group Inc (MGI). ESW’s light-touch integration allowed them to plug into their SFCC front end and quickly offer localised web experiences in each of their target markets. MGI saw a 130% year-over-year increase in online sales as a result. 

Or DSquared. Their new online flagship store – hosted on SFCC – offers a fully localised shopping experience to customers 76 markets. What would have taken months or years using internal resources, was delivered in just 16 weeks

The Power of Partnership 

To compete in today’s global marketplace, brands need the flexibility to choose the best-in-class solutions that work for them and their context. ESW is proud to power global expansion for the world’s best-loved brands and to bring its customer-centric cartridge to SFCC customers. 

Martim Avillez Oliveira, Global Chief Revenue Officer of ESW, expressed his excitement about this collaboration with Salesforce: “We’re thrilled to collaborate with Salesforce to simplify international direct-to-consumer business and open new revenue streams for their brand partners.”   

Alice Steinglass, Salesforce Executive Vice President and General Manager, Platform. shared her thoughts on the development: “ESW Cartridge for B2C Commerce is a welcome addition to AppExchange, as it accelerates business transformation for customers by helping merchants expand into international markets.”  

The Bottom Line 

When your brand is ready to expand your DTC ecommerce channel into new markets, choose the solution that accelerates speed-to-market and prioritise multi-local customer experiences. Visit our listing on Salesforce AppExchange or reach out to discuss your brand’s goals.