Global DTC ecommerce leader ESW announces strategic hires to UK sales team to drive regional expansion

Former Klarna and InPost executive, Jonathan Sheard, announced to join ESW as Vice President – Sales, United Kingdom

Former Braintree and Klarna’s Dan Horlor appointed as Sales Director, United Kingdom

20 March 2022, Dublin: Global direct-to-consumer (DTC) ecommerce leader, ESW, whose brand partners include LK Bennett, American Eagle, Abercrombie & Fitch, J.Crew and EBEL, today announced two strategic sales appointments as it continues to scale growth in the United Kingdom.

Jonathan Sheard brings more than 20 years sales and business development leadership experience in the payment, fintech and logistics industries to his new role as Vice President, Sales at ESW UK.  Formerly Head of Enterprise sales for Klarna, Jon’s last role was UK Sales Director at Inpost – the parcel locker service.  Jon brings extensive retail sales leadership, securing career wins with internationally renowned brands including ASOS, Frasers Group, Ralph Lauren, VF Corp, SHEIN, Schuh, Boohoo Group and Arcadia.

Dan Horlor joins ESW as Sales Director for the United Kingdom.  Dan has spent 15 years in the ecommerce and payments industries working with global brands including Amazon, PayPal, Klarna and Braintree, where new business wins included Burberry, JD Sports, Decathlon and McLaren. 

Martim Avillez Oliveira, Chief Executive Officer – UK and Europe, ESW said: “We are delighted to announce the expansion of the ESW UK team. From its fashion and streetwear trailblazers to the refined craftsmanship of its heritage tailors and luxury brands, the originality and unique energy of British fashion makes it irresistible to discerning global consumers. These senior appointments further advance our mission to empower leading British brands as they unlock their DTC channels and capitalise on the huge worldwide demand from consumers for their products.”

Globally, ecommerce remains the go-to channel for shoppers around the world.  Research of more than 16,000 consumers across 16 countries in ESW’s A Brand Guide to International Expansion report reveals 50% of respondents intend to shop significantly or somewhat less in-store and more online compared to just 15% of shoppers who said they would shop less online in the coming year.


About ESW:

ESW is the leading global and domestic direct-to-consumer (DTC) ecommerce company, empowering the world’s best-loved brands and retailers to expand their DTC channel. ESW acquired Scalefast in June 2022, and the combined organization offers brands and retailers a complete portfolio of technology and services that cost-effectively support any stage of a company’s development. From compliance, data security, fraud protection, taxes and tariffs to demand generation, checkout, delivery, returns and customer service, our powerful combination of technology and human ingenuity covers the entire shopper journey across 200 markets, with 100% carbon neutral shipping to consumers. Headquartered in Dublin, Ireland, ESW has global offices in the US, UK, Spain, France, Italy, Japan, Hong Kong and Singapore. ESW is an Asendia Group company, a joint venture between La Poste and Swiss Post.