The Changing State of Apparel
While the decline of in-store purchasing has dealt the industry a blow, online shopping is experiencing a significant boon. Digital commerce is driving growth.
Nearly half (46%) of decision makers whose businesses sell online report growth as a result of COVID 19.
This growth is a direct consequence of increased online activity like volume of search, traffic, and orders. Businesses are shifting investments from offine to online channels over the next 12 months.
Compared to pre-COVID-19 plans, investment in on-line channels (e.g., retail stores, in-person sales) has been cut in half, while most businesses plan to increase their investment in online channels like direct web, apps, social, and third-party marketplaces.
Eshopworld has seen over 100% growth in order volume year-over-year for several consecutive months.
The Changing Consumer
The pandemic has changed consumer preferences and behavior for the foreseeable future.
Investing in D2C
With many retail partners and wholesalers on shaky ground and the lack of control marketplaces provide, investment in d2c is more essential than ever.
What Do Apparel Brands Do Now?
If you’ve already been thinking about expanding your D2C and cross-border e-commerce channels, the next thing you might be wondering is, “Should I build this out in-house or partner with a vendor?
How We Do It
ESW is the leading cross-border technology and services partner chosen by the world’s best-loved apparel, beauty, footwear, and luxury brands to power their international expansion.
Want to talk about global expansion? Contact us.