The Changing State of Apparel
While the decline of in-store purchasing has dealt the industry a blow, online shopping is experiencing a significant boon. Digital commerce is driving growth.
Nearly half (46%) of decision makers whose businesses sell online report growth as a result of COVID 19.
This growth is a direct consequence of increased online activity like volume of search, traffic, and orders. Businesses are shifting investments from offine to online channels over the next 12 months.
Compared to pre-COVID-19 plans, investment in on-line channels (e.g., retail stores, in-person sales) has been cut in half, while most businesses plan to increase their investment in online channels like direct web, apps, social, and third-party marketplaces.
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Cross-Border Explosion
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Eshopworld has seen over 100% growth in order volume year-over-year for several consecutive months.
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The Changing Consumer
The pandemic has changed consumer preferences and behavior for the foreseeable future.
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Investing in D2C
With many retail partners and wholesalers on shaky ground and the lack of control marketplaces provide, investment in d2c is more essential than ever.
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What Do Apparel Brands Do Now?
If you’ve already been thinking about expanding your D2C and cross-border e-commerce channels, the next thing you might be wondering is, “Should I build this out in-house or partner with a vendor?
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How We Do It
ESW is the leading cross-border technology and services partner chosen by the world’s best-loved apparel, beauty, footwear, and luxury brands to power their international expansion.
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Want to talk about global expansion? Contact us.