Insights into the growth of Lithuania ecommerce with payment methods, target audiences, marketing, social media, economy and logistics all profiled
Lithuania is home to 2.7 million people with a total GDP of US$54 billion USD. GDP per capita is currently US$22,224 and expected to reach US$27,204 by 2025. Lithuania is ranked as the 68th richest country by the World Bank GDP per capita rankings.
Digital User Insights
Total ecommerce revenue across all product categories is US$889 million, expected to reach US$1 billion by 2025. Toys, Hobby & DIY is currently the leading product category, accounting for US$355 million market share. Electronics & Media is second, accounting for US$240 million.
By 2025, Toys, Hobby & DIY will still lead, valued at US$404 million. Electronics & Media will also grow, reaching US$292 million.
Preferred Online Payments
34% of shoppers used credit cards when shopping online. Ewallets were also popular accounting for 17% of recent online payments. Cash on delivery is still a popular method at 28% although decreasing year on year.
Where does Lithuania buy from?
Internet and Device Usage
87% of online shoppers in Lithuania shop online via desktop. 61% of shoppers make purchases via smartphone, and 12% made their most recent purchase via tablet.
Total Marketing spend in Lithuania has grown marginally in recent years, as advertisers begin to steadily move away from papers and invest in less traditional marketing methods. Digital has grown to the second highest market spend reaching US$26 million. Television is the highest market spend accounting for US$64 million.
For more market insights, check out the ESW series of blogs covering a range of emerging eCommerce markets.
*Insights derived from ESW data, Statista, WorldBank, OECD and other industry sources.