Lithuania Ecommerce Will Reach US$1 Billion by 2025

Lithuania ecommerce

Insights into the growth of Lithuania ecommerce with payment methods, target audiences, marketing, social media, economy and logistics all profiled


Lithuania is home to 2.7 million people with a total GDP of US$54 billion USD. GDP per capita is currently US$22,224 and expected to reach US$27,204 by 2025. Lithuania is ranked as the 68th richest country by the World Bank GDP per capita rankings.

See more exciting markets in the Baltics such as LatviaEstonia and Slovenia.

Digital User Insights

There are currently 1.4 million ecommerce users in Lithuania. The average user spends US$638 online, which will grow to US$768 by 2025.

Lithuania ecommerce

Product Categories

Total ecommerce revenue across all product categories is US$889 million, expected to reach US$1 billion by 2025. Toys, Hobby & DIY is currently the leading product category, accounting for US$355 million market share. Electronics & Media is second, accounting for US$240 million.

By 2025, Toys, Hobby & DIY will still lead, valued at US$404 million. Electronics & Media will also grow, reaching US$292 million.  

Lithuania ecommerce


In 2018, Lithuania was ranked 54th in the World Bank Logistics ranking, making it among the easiest countries to deliver to in the world. 68% of Lithuania’s population reside in urban areas.

Preferred Online Payments

34% of shoppers used credit cards when shopping online. Ewallets were also popular accounting for 17% of recent online payments. Cash on delivery is still a popular method at 28% although decreasing year on year.

Lithuania ecommerce

Where does Lithuania buy from?

Lithuania imports from Poland (US$3.93 billion), Russia (US$3.87 billion), Germany (US$3.83 billion), Latvia (US$2.41 billion), and Netherlands (US$1.74 billion).

Lithuania ecommerce

Internet and Device Usage

Internet penetration in Lithuania is currently at 78%. Smartphone penetration is 68%.

87% of online shoppers in Lithuania shop online via desktop. 61% of shoppers make purchases via smartphone, and 12% made their most recent purchase via tablet.

Lithuania ecommerce


Total Marketing spend in Lithuania has grown marginally in recent years, as advertisers begin to steadily move away from papers and invest in less traditional marketing methods. Digital has grown to the second highest market spend reaching US$26 million. Television is the highest market spend accounting for US$64 million.

Lithuania ecommerce

Social Media

Lithuania’s Social Media Penetration is 78% of the population, with this expected to reach 79% by 2025. Popular networks include Facebook and local channel One.

Lithuania ecommerce

For more market insights, check out the ESW series of blogs covering a range of emerging eCommerce markets. 

*Insights derived from ESW data, Statista, WorldBank, OECD and other industry sources.

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