Insights into the growth of Slovenia ecommerce profiling payment methods, target audiences, marketing, social media, economy and logistics
Slovenia is home to 2 million people with a total GDP of US$54 billion. GDP per capita is currently US$28,103 and expected to reach US$36,521 by 2026. Slovenia is ranked as the 40th richest country by the World Bank GDP per capita rankings.
Digital User Insights
Total ecommerce revenue across all product categories is US$560 million, expected to reach US$696 million by 2025. Fashion is currently the leading product category, accounting for US$171 million market share. Toys, Hobby, and DIY is second, accounting for US$132 million.
By 2025, Fashion will still lead, valued at US$217 million. Toys, Hobby, and DIY will also grow, reaching US$151 million.
Preferred Online Payments
63% of shoppers used prepaid cards when shopping online, and a further 17% used mobile. Credit cards were also used online accounting for 10% of purchases.
Where does Slovenia buy from?
Internet and Device Usage
89% of online shoppers in Slovenia shop online via desktop. 4% of shoppers make purchases via smartphone, and 3% made their most recent purchase via tablet.
Total Marketing spend in Slovenia has risen in recent years, as advertisers steadily invest more in digital advertising. Digital has grown to the second-highest market spend reaching US$24 million.
For more market insights, check out the ESW series of blogs covering a range of emerging ecommerce markets.
*Insights derived from ESW data, Statista, WorldBank, OECD and other industry sources.