Damiani is a family-owned luxury jewelry company founded in Valenza, Italy in 1924. Known for their iconic Belle Époque collection, Damiani specialises in high-end jewelry and diamond pieces. Appreciated throughout the world for the style, design and all-Italian manufacturing craftsmanship of its creations, the Maison is the only goldsmith company in the world to have won 18 Diamonds International Awards, the international Oscar of jewelry
While immensely successful in Europe, Damiani sought to broaden their digital presence by launching ecommerce in competitive new markets like the US, Japan and Korea. Providing exceptional localised shopping experiences in these countries was complex, requiring extensive coordination of translations, payments, logistics and more. Rather than divert focus from their core jewelry craftsmanship, Damiani decided to partner with an ecommerce expert.
Damiani selected ESW as their global expansion partner. ESW implemented tailored ecommerce sites for each new market, providing a localised checkout, pricing and customer service experience. With ESW handling everything from checkout to outbound and delivery, Damiani could focus entirely on their craft while benefiting from ESW’s specialised cross-border commerce expertise. Looking ahead, the two companies have partnered on omnichannel initiatives slated for 2024. This will allow Damiani to connect their online storefronts with brick-andmortar boutiques, enhancing visibility and enabling ship-from-store capabilities. The omnichannel solution will provide a seamless brand experience for Damiani’s clientele across digital and physical touchpoints.
Damiani saw tremendous growth with ESW as their trusted partner and advisor. These results are also linked to the great partnership between Damiani and the ESW customer management team.
95% increase in the number of international shoppers
89% year-over-year total online sales growth
28% increase in checkout conversion rate
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