ESW CEO Tommy Kelly speaks to Sourcing Journal about the power of localization across shipping, opportunities for US brands to sell globally and much more.
From the article:
The roadblocks that the Covid-19 pandemic and tariff tensions have created throughout the apparel supply chain have been tough on U.S. apparel brands. But looking ahead to 2021, brands can ill afford to ignore the potential for global growth.
One cross-border e-commerce platform, EShopWorld, has been able to leverage the power of localization across shipping, payments, pricing and marketing to help retail partners see 49 percent year-over-year sales growth in November. Tommy Kelly, CEO of EShopWorld, attributes the company’s success during the pandemic to two key factors: it doesn’t work exclusively with one last mile carrier in any country that it operates in, and it offers a variety of delivery routes to each individual market.