US Apparel Brand

Accelerating international growth through commerce and marketing

A US‑based apparel brand with a strong domestic following set out to expand internationally and replicate its success across new markets. While demand for its outdoor apparel was growing, scaling ecommerce operations and managing international marketing programs introduced new complexity.

To move faster and more effectively, the brand needed a partner that could support both ecommerce execution and international marketing—helping unlock growth while maintaining a consistent, high‑quality customer experience worldwide.

About the brand

This US apparel brand has built a loyal customer base through its commitment to functionality, innovation, and excellence in outdoor apparel. Its success in the domestic market positioned the business for international expansion, but scaling globally required new capabilities and expertise.
The brand partnered with ESW to support international growth while preserving operational efficiency and brand consistency across markets.

The Challenge

  • Inefficient international operations
  • Limited cross‑border expertise
  • Fragmented marketing execution
  • Inconsistent customer experience

The Solution

  • End‑to‑end ecommerce solutions
  • Localized checkout and payments
  • Managed international marketing
  • Data‑driven optimization and insights

  • 140+

    Currencies enabled

  • 95+

    Localized payment methods

The Challenge

As the brand looked to expand its international footprint, several challenges emerged:

  • Inefficient international operations made it difficult to manage logistics across multiple countries while maintaining a seamless customer experience
  • Limited internal cross‑border ecommerce expertise slowed expansion into new markets
  • A need for strategic marketing management to support awareness, engagement, and conversion across regions
To succeed globally, the brand required a robust solution that could streamline operations, enhance the customer journey, and support international marketing programs at scale.

The Solution

ESW delivered a comprehensive suite of ecommerce and marketing solutions tailored to the brand’s international expansion goals.

End‑to‑end ecommerce enablement

ESW enhanced the international checkout experience by delivering an integrated solution spanning global shipping, flexible payment options, and localized customer experiences. This included support for more than 140 currencies and 95+ localized payment methods, including Apple Pay, Google Pay, Amazon Pay, and buy now, pay later options such as Klarna and Afterpay—all offered in local currencies.

Marketing and UX services

ESW’s Marketing Services team partnered closely with the brand to drive growth across key international regions, including Germany, Austria, France, Norway, Spain, and Switzerland. ESW managed campaign execution end‑to‑end, maximizing brand visibility, engagement, and conversion.
Campaigns included:
  • Awareness and audience growth through targeted Facebook and Instagram campaigns
  • Engagement and nurturing via Google PMAX and social retargeting to encourage repeat visits and email sign‑ups
  • Conversion‑focused campaigns across Google, META, and Criteo to capture high‑intent shoppers
ESW also ran continuous A/B testing on checkout features, promotional messaging, and creative assets—optimizing performance throughout key trading periods such as hunting season and the holiday shopping window.

Customization and market‑specific optimization

Insights revealed opportunities to improve competitiveness through free shipping thresholds and localized promotions. ESW recommended market‑specific strategies—such as Click Frenzy in Australia and Boxing Day in the UK—shifting away from US‑centric promotions to regionally relevant events.

Dedicated market insights

Through weekly and monthly reporting, ESW provided actionable insights across key KPIs, including estimated delivery dates, free shipping performance, returns, customer experience, discount effectiveness, and funnel performance—enabling continuous optimization across markets.

A Scalable Global Growth Model

By combining ecommerce enablement with hands‑on marketing execution, ESW helped the brand transform international expansion into a scalable growth model.

With ESW acting as an extension of the team, the brand entered new markets efficiently, executed campaigns with confidence, and delivered consistent customer experiences globally—without adding operational strain.

"ESW has acted as an extension of the team and has been integral to our international expansion. They were as invested as we were in making our international marketing programs as successful as possible. Having them onboard meant that we could leverage the ESW team’s years of experience and technology to enter new markets efficiently, effectively and at pace."

Chief Sales and Planner Officer

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Why Choose ESW?

We Remove the Risk and Unlock the Ambition.

We provide an enterprise-grade ecommerce platform — standardised for scale, yet configurable for your exact market strategy and supply chain needs. We don’t believe in one-size-fits-all. We use a composable approach to architect an end-to-end worldwide operation that fits your business.

AI-driven intelligence and automation optimise decisions, adapt to local complexity, and future-proof all your commerce surfaces. We absorb the complexity and evolve with your ambition.

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