Moon Boot selects ESW to support international ecommerce expansion
Partnership spans fulfillment, shipping, returns and cross-border operations across key global markets.
DUBLIN, 4th November – ESW, the international growth engine for ambitious brands, today announced a partnership with Tecnica Group to support the global ecommerce expansion of Moon Boot, its iconic winter footwear and lifestyle brand.
Tecnica Group is one of the world’s leading winter sports and outdoor equipment groups, with a portfolio that includes Moon Boot, Rollerblade, Tecnica, Nordica, Blizzard and Lowa.
ESW is providing Moon Boot with an end-to-end international ecommerce solution spanning fulfillment, shipping and returns, Merchant of Record (MOR) services, localization and B2B2C. The model brings ecommerce and logistics together to support Moon Boot across international markets, without the need to establish local legal entities.
The partnership forms part of a wider transformation of Moon Boot’s ecommerce operations, including its migration from Salesforce Commerce to Shopify. Arsenalia is acting as systems integrator and leading the Shopify replatforming, working alongside Tecnica Group and ESW to integrate the new platform with ESW’s international ecommerce, fulfillment and logistics capabilities.
The model supports Moon Boot in key markets including the United States, combining international fulfillment and logistics with the cross-border infrastructure needed to serve customers in-market.
Andrea Antonioli, eCommerce Strategy & Operations Manager at Moon Boot said: “As we expand our international ecommerce operations, we need a model that can support the complexity of serving customers across different markets. ESW brings together the fulfillment, logistics and cross-border capabilities we need within one solution, while giving us the flexibility we need as the business grows. We are excited to get the partnership underway.”
Federica Ronchi, VP Sales, Southern Europe, at ESW said: “Moon Boot already has a highly international customer base and clear demand across key global markets. As Tecnica Group evolves its ecommerce operations, we’re bringing fulfillment, logistics and cross-border commerce together to help Moon Boot manage that international demand without adding complexity for its internal teams. It’s about making it easier to serve customers across markets and giving the business room to grow its direct-to-consumer operations over time.”
Moon Boot is now live with ESW across the United States, France, Germany, Italy, the United Kingdom, Canada and Spain, with plans to extend the partnership to other Tecnica Group brands in the future.
About Moon Boot
Inspired by the Moon Landing in 1969, Moon Boot is the timeless winter boot combining functionality and style. Globally recognized for its unique and revolutionary design, the brand continues to fascinate different generations. Moon Boot is a product that marked an era, inventing a brand-new category and becoming an international icon. For more information, please visit www.moonboot.com
About Tecnica Group
Italian group, international leader in the winter sports equipment and footwear market, with iconic and innovative brands inspiring an active outdoor life: Tecnica (ski boots and footwear), Nordica (skis and boots), Moon Boot (footwear), LOWA (hiking boots), Blizzard (skis) and Rollerblade (inline skates). R&D investments, constant innovations in products and processes, manufacturing of the highest quality, allowing each brand to make their enthusiasts live exceptional experiences, always respecting the environment and people. For more information, please visit www.tecnicagroup.com
