ESW
SYMPHONY.
SYMPHONY is a complete enterprise DTC solution, including everything needed for a brand’s online channel, for every stage of growth and is entirely scalable to your business needs. Targeted specialty stores for product drops, private sales, and liquidation improve average margins by shortening the product lifecycle – all without disrupting your primary ecommerce store.
SYMPHONY can also be your flagship, including design, build, and day-to-day operational management of the trading environment.
GROW TOP LINE REVENUE WITH MULTI-LOCAL ECOMMERCE
AS A SERVICE
ESW’s SYMPHONY offering gives brands the flexibility to test and launch new products, new audiences and international markets with a fully-managed ecommerce ecosystem that doesn’t need to disrupt your core ecommerce business.
For brands focusing on global market expansion, our experts can navigate you to a more profitable mix of localised stores and services that consistently outperform other cross-border “set-it and forget-it” providers.
esw case study - tile
Tile creates sleek and modern Bluetooth tracking devices, helping users locate the things that matter most.
With a global community of customers and growth in the EU market expected, Tile needed to expand their ecommerce DTC operations quickly to over a dozen new international markets within the eurozone.
IMPROVE BOTTOM LINE WITH THE SYMPHONY PRODUCT LIFECYCLE MANAGEMENT SUITE
The typical product lifecycle leads to as much as 33% of products going unsold. Another 33% is marked down at or below cost. Turnover in the product lifecycle accelerates awareness and builds demand and brand through scarcity, minimising the amount of product that ever reaches the first markdown and targeted disposition of the inventory that creates more profit.
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Understanding Your Customers for Better Product Lifecycle Management
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New Tools for Better Product Lifecycle Management
Presale events
Pre-sales create scarcity and a feeling of exclusivity for brands’ most passionate fans. Pre-sales also provide invaluable insights into how customers will react to new products, images and descriptions, which informs marketing and merchandising to improve full-price sell-through in the middle of the cycle.
Product drops
Product drops have proven to be essential when it comes to serving loyal customers, creating brand buzz with exclusive prices. Product drops create an irresistible sense of urgency that drives your customers to want to buy new arrivals.
ESW makes hosting high volume, limited product sales a seamless experience that ties directly into your existing ecommerce platform.
Read our case study to learn why customers like Square Enix switched to ESW and managed to avoid site crashes, oversells, and other hiccups that send customers (and their wallets) running.
EMPLOYEE, FRIENDS AND FAMILY STORES
Employee, friends and family stores turn your employees and their networks into brand ambassadors. Most retailers and brands have established policies and procedures for employee and other insider purchases. Chances are they have not translated well online and that has limited the revenue potential of this all-important audience.
ESW’s employee stores are designed to be agile with customisable features like quantity controls, price tiers, cart timers and more. The ease and repeatability of a specialty store built by ESW gives brands a new tool to boost inventory sales.
Learn how our client, L’Oréal Australia, has optimised their product lifecycle with flawless employee, friends and family stores.
FLASH SALES
Flash sales boost revenue, control inventory and delight loyal fans. Since these events are extremely targeted, offering a select number of products for a limited amount of time, flash sales create an irresistible sense of urgency that drives customers to the inventory you need to liquidate.
ESW makes it simple to host high-volume flash sales without any risk of down time or oversells. Read our case study to learn how ESW launched the Salvatore Ferragamo flash sale site in three territories, in less than three weeks.
OUTLET STORES & PRIVATE SALES
Private Sales and Outlet Stores are exclusively marketed to discount shoppers, at the end of the product lifecycle, to avoid diluting the brand. They also protect margins by aligning service levels for returns, exchanges and delivery to the discount tier.
ECOMMERCE BUILT FOR VOLUME
Specialty Stores Can Boost Sales Without the Hassle
When you’re ready to drop a new product or roll out a can’t-miss liquidation event, you need a solution that is designed to handle:
Heavy traffic
Real-time stock levels and reservations
Sophisticated inventory and spending controls
Fast, secure checkout
Reliable shipping
ESW’s Product Lifecycle Management Suite is a sequence of specialty stores customised for shopper intent to increase your revenue and profitability without stressing your enterprise site. Stores are designed for flawless performance, custom access, catalogs, pricing and service levels. Specialty stores are also designed to be agile with customisable features like quantity controls, price tiers, cart timers and more. The ease and repeatability of a specialty store built by ESW gives brands a new strategy to boost inventory turnover at higher margins throughout the product lifecycle.